Foundations · 3:45
Is SEO Dead? Who I Am + My Results
Eddy Ballesteros shares his background and why SEO is still relevant with AI overviews.
- SEO is not dead; it is changing with AI search features
- Google now surfaces AI overviews and sponsored results above organic listings
- Understanding the new search landscape creates content opportunities
| Topic | Status |
|---|---|
| Traditional SEO | Still works but requires adaptation |
| AI overviews | Increasingly visible in Google results |
| Organic traffic | Still valuable for niche sites |
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Who is the course instructor?
Eddy Ballesteros
Is SEO completely dead?
No, it is changing because of AI overviews
00:00 In this tutorial, I'm going to be showing you almost a 3-hour course on AI SEO and how to rank content on Google and other places like Chat GPT and AI overviews. So, by the end of this video, you'll have a place where you can show up on Google and a strategy to get recommended by platforms like Chat GPT. But, many of you going to watch this video and you're going to think to
00:21 yourself like, "Isn't SEO already dead? Or why should I even bother?" [music] Well, right now, on the record, Google Search hit its highest uses ever this year. And more than 190 times the amount of traffic came to Google than Chat GPT. And the crazy part is that AI Search is built on top of traditional SEO. And this study was done by Google in the
00:45 quarter two of this year. And granted, it was the World Cup, but it did have its highest uses based off of Google Search and AI overviews. And Google themselves are saying that they're continuing to make search more helpful and intuitive. [music] And they recently brought together AI overviews and AI mode into one seamless search experience. So, this is just combining
01:07 the frontier capabilities of the web. And not only that, but Ahrefs did a study where Chat GPT processed 2.5 [music] billion prompts per day as of July 2025. That is about 18% of Google's 13.7 billion daily searches based on the 5 trillion searches per year they announced in January of last year. So, is SEO really dead? I don't think so,
01:32 but I do think that it's a lot harder and it's a lot more competitive with all of the different search results that show up, which I'm going to go over and explain [music] to you how to actually rank and what I've done for myself as a business owner. So, that takes me to this page here and why listen to me? Well, my name is Eddie. I've been blogging and doing content writing for over 3 years and I was a content coach
01:56 for a [music] school community that was named Blog with Engine where my entire job was to essentially review and get updated information on Google search algorithm and how to build a brand that would last you forever. That allowed me to get into a mastermind group and help out with Jasper AI, which used to be known as Conversion AI. >> [music]
02:18 >> They're one of the first companies to wrap GPT models and sell it as a software service. And I still have my own personal websites that show up on Google and get traffic to this day. So, I'm going to open up an incognito window so you can see that I'm not trying [music] to game the system and I'm going to type in a search like best AI tools for YouTube. [music] And you'll see the regular sponsored
02:41 results, but if we scroll down here, you're going to see my article on the first page of Google getting traffic and it's above companies like Zapier. And this article actually brings me in revenue. I get to promote products that I actually like and care [music] about. And it's just a great way to earn a revenue stream. Cool example where I wrote an article or a video on how to create AI prompts. [music]
03:03 And you can see that I'm also on the first page here showing up for the video result. [music] And it's just something that is really quick to do. I mean, this video was about 10 minutes, maybe about 20 to 30 minutes of actual footage and I'm able to show up on Google, get traffic on a daily basis, and I can continue repeating this process to earn more revenue and more traffic whether that's for your affiliate marketing business or
03:27 let's say your local company, you have a software service, or you >> [music] >> own some type of offer. Now, those are just some examples. I've also helped many people get to the same level in those prior communities. So, it's been really cool to see the changes in what you can actually do when you understand the algorithm. So, this is going to be a super long tutorial, but this is how I want you to actually watch this. [music]
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