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Video course · 15 chapters · 120 min · certificate

Complete SEO & AI SEO Course for 2027

Eddy Ballesteros teaches how modern SEO and AI search work together. The course covers niche research, keyword strategy, blog writing, and Google's AI overviews.

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What you'll learn

  • Explain how Google search and AI overviews work in the current landscape
  • Identify a profitable niche and define your target audience
  • Build an SEO HQ board to organize your content workflow
  • Perform keyword research using Meta Trends, Glimpse, and Ubersuggest
  • Create money pages and topical maps to structure your site
  • Write, optimize, and repurpose full blog articles using AI tools

Chapters

15 chapters · 120:25
  1. 3:45 01Foundations Free preview Is SEO Dead? Who I Am + My Results Eddy Ballesteros shares his background and why SEO is still relevant with AI overviews.
  2. 1:51 02Foundations Members How to Take This Course The course is split into foundations, future search, and a 90-day plan with templates.
  3. 9:53 03Foundations Members 01 · How Search Works Now Google's search process now combines regular results with AI overviews and sponsored content.
  4. 16:18 04Foundations Members 02 · Understanding Your Niche Choose a niche where you can build topical authority and trust with Google.
  5. 12:51 05Foundations Members 03 · Build Your SEO HQ Board Create a central board to store keywords, templates, style notes, and content plans.
  6. 4:19 06Foundations Members 04 · Search Intent Search intent is the reason behind a query and guides what type of article to create.
  7. 8:05 07Foundations Members 05 · Keyword Research Use tools like Meta Trends, Glimpse, and Ubersuggest to find high-value keyword opportunities.
  8. 4:59 08Foundations Members 06 · Money Pages + the Topical Map Money pages target commercial intent, while supporting posts build the topical map around them.
  9. 3:01 09Foundations Members 07 · The Blog Post Templates Use structured templates for introductions, comparisons, reviews, and AI-friendly posts.
  10. 15:14 10Foundations Members 08 · Write the Full Article in Poppy Use Poppy AI to connect a keyword, generate an outline, and write a full draft.
  11. 7:07 11Content Creation Members 09 · Three Kinds of Images Create infographics, diagrams, and social images to make blog posts more engaging.
  12. 7:25 12Content Creation Members 10 · Checklists, Publish + Refresh Run a final checklist, publish the post, and schedule content refreshes.
  13. 8:22 13Content Creation Members 11 · One Post, Five Pieces Repurpose one blog article into multiple formats such as carousels, scripts, and social posts.
  14. 3:15 14Growth Members 12 · Getting Recommended by AI / 13 · The 90-Day Plan Earn mentions and links from other sources, then follow the 90-day plan to compound results.
  15. 14:00 15Growth Members Bonus · Write a YouTube Script in Poppy / Wrap-up Use Poppy AI to create a YouTube script from your content and review the full workflow.