AI in insurance marketing

0:10 so welcome I am an early adopter of AI in marketing I run a very lean team at trufla and there's a lot we have to do with limited resources so when the first iteration of chat GPT came out I was on Tik Tok YouTube I was on all the forms trying to figure out how how can I use GPT 3.5 to help me not work 12 hours a day because work life balance is essential um and how can we meet our content goals and deadlines without sacrificing that you know there's a lot of demands in marketing especially demands with good quality content especially if you're on the B2B side so I quickly realized that generative AI was not only letting me have my life back but it was giving me pretty amazing results with our marketing campaigns and then I was working with um several different Brokers and I realized this is so easy to start implementing in your various different Insurance uh marketing strategies because most brokerages in Canada you don't have a full stack marketing team you don't have a graphic designer a web designer an SEO specialist an ad specialist someone

1:20 doing your social media someone running your email marketing it's usually two or three people maybe sometimes one that's kind of um General and you have to do everything everything all at once and I'm usually that person so let's get started uh first of all who who am I um I'm Tanya I'm a music nerd turned marketer that's the best way I can explain it I'm I went to I did a lot a lot of school studying music I'm a Trumpeter I did my Ms in music history at the UFC after I graduated I quickly became it became very apparent that you can't really get a job as a music nerd that pays the bills so my family's in insurance so I got my first job as a customer service representative at TD I went to I switched to Sharp Insurance to sales and then quickly moved into marketing which um combined my love of both being a research nerd and being hyper creative um and I spent quite a bit of time building up um Communications and marketing departments for the sharp group of companies Rogers group of companies till I moved over permanently to just the insure Tech side but I've still worked with the broker