Video course · 10 chapters · 45 min · certificate
Chat GPT Prompting Masterclass for Insurance Marketing
A ChatGPT prompting masterclass for insurance marketing: AI's role and benefits, personalisation, data privacy, using AI for marketing tasks, four steps to train your GPT, a live training demo, SEO and authenticity in content, and handling hallucinations.
What you'll learn
- Explain AI's benefits for insurance marketing
- Handle data privacy responsibly
- Use AI for everyday marketing tasks
- Train a GPT like a new hire
- Create SEO-friendly, authentic content
- Guard against hallucinations
Chapters
10 chapters · 44:42-
2:31
01Intro Free preview
AI in insurance marketing
Lean teams.
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1:36
02Benefits Members
Benefits and stats
Digital adoption.
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2:51
03Personalisation Members
Key benefits: personalisation
Better results.
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1:53
04Privacy Members
Data privacy and AI usage
Uncomfortable feelings.
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2:44
05Tasks Members
Using AI for marketing tasks
Everyday uses.
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3:12
06Training Members
Four steps to train your GPT
Like a new hire.
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9:59
07Demo Members
Live prompting demo
Training a GPT.
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6:46
08SEO Members
SEO and authenticity (part 1)
Content that ranks.
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6:46
09Visuals Members
SEO and authenticity (part 2)
Visuals and polish.
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6:24
10Accuracy Members
Hallucinations and final tips
AI makes things up.
Jobs this course suits
Our AI checked this course against 500 jobs; these get the most out of it. Each job links to its learning path.