Course workflow and curriculum

0:00 hello and welcome to the second video of AI marketing course and in this video we will be discussing mostly about client audit but before we Deep dive into that why we do that why is it important and how do we do it I'll give you some examples as well I just wanted to show you the curriculum has been rearranged a bit so basically this has been arranged in terms of how a particular digital project works so here's an example like this is like any digital marketing core uh project workflow so it's starts with briefing when a client gives us briefing and then we do market and competition analysis and then these are the core steps in any digital marketing strategy which is objective setting how do we set objectives for the project then we decide on who or audience strategy these are like who where what are like the heart of the any digital marketing strategy and then where would be media mix like okay we know who to Target where do we target them how do we do the media mix how much money do we spend on Google ads Facebook meta PR whatever and then what is creative okay now we know who the audience is now we know where do

1:08 we target them which platforms and then we decide on what like what do we say what should be the creative messaging in certain companies the workflow is a bit different they have the what before anything else before who and where so they decide on the campaign and the creative before they decide on the audience and where it's generally true with companies who have a very wide range of audience for example telecom companies let's say airel ET salot so these generally Target masses like almost everyone so in those cases it makes sense to First decide on what should be the creative and then decide on who the audience for that particular campaign is and where do we target them and then reporting testing and optimization this is the overall steps