Why copywriting matters for money

0:00 Uh in fact, if you see some really really uh popular brand pages and even influencers, I have written some of their copies as well. Um if you guys want I can actually send you some real projects like this was where before one person club was ever a big thing. This is like the real documents that were getting edited for copy and I was the person I think only I and two other people were working in the company back then.

0:24 Now it's like a huge company now also in the news for stuff. Uh this is some copy that has really worked well for me. 10,000 signups with just one mail. uh one client for whom we made almost four and a half lakhs in a launch and copyrightiting was an integral part of it and of course some interesting copy. So the these things I'll send you real examples and these are all done much before Chad GPT ever came by the way.

0:47 So uh you will understand that for me uh copyrightiting has been very essential because it is impossible to make money as a marketer or make money as a business owner today if you don't know how to write. Okay. So no matter what your background, again I'm not a copywriter, you will still have to figure out how to write so well that people want to read. Okay, and I will uh give you a quick uh reason why.

1:11 Okay, let's say that there is a person called Ankuriku. Oh my god, why have to turn off the annotation? Just a second. By the way, I'm not sure how many of you are already subscribed to Viku's newsletter. Do understand this is just an example. A lot of people use newsletters as a marketing tool. I think for Wiko, it's more of a community building thing because he does not promote his offers directly in his newsletter. But for the sake of the example, we'll assume that he has uh an email list of 100,000 people.

1:58 Okay, he does. By the way, even I have like a list of 35,000 people and anyone who is uh has a significant amount of following will be able to grow a good email list. I keep cleaning my email list every 6 months. So, I delete a lot of followers as well. So uh let's say he has 100,000 people. Okay, this is why copyrightiting becomes very important. Today I know that he is launching a new program. Okay, let's say his program costs 2,000 rupees and when he sends this mail he uses a very mediocre headline.

2:21 He uses a decent email copy. Okay. Now an average open rate let's say is 15%. These rates vary from industry to industry, person to person. But I have taken the very average and lower base of that average in fact. So let's say 15,000 people from that email list open that mail. Okay. 85% don't even ever see that mail. Fine. That's pretty normal. And out of that at a 3% conversion rate, 450 people buy the program. These numbers also vary.

2:45 If this is like a two lakh program, then of course the number of people buying becomes much less. Okay? So that would mean that from that one email this person will make nine lakhs in revenue. Pretty doable, pretty normal for personal brands, creators. These are average numbers. I have seen males generate 21 lakhs, 25 lakhs also just one male and uh even better results than that for international clients honestly. Right? So this is this is pretty normal.

3:29 Okay, so this is the first case scenario. Okay, hypothetical scenario. Now let's say you are his marketing strategist or you are a copywriter or you yourself are angurariku let's say you decide key I'm very unhappy that only 15% of these people have opened my mail okay that means 85% have not right so you really work on improving your headline let's say your previous headline was something very basic as uh launching my new program right and instead now you write a very very good headline okay now good headlines is a different masterclass us all together.

3:52 But let's say you have used a very intriguing uh question in the headline or you have used one of my templates, one of my formulas to create a headline that is extremely intriguing with let's say the personalization. Hey Sahaley, I noticed that you checked out my page. Something a little bit more personalized. Okay? Or expert entrepreneurs like you do this every day, right? So something that is a little bit more personalized. So we improve the headline only.

4:14 The copy remains the same. What will happen? Maybe the conversion won't change because the copy is remaining the same the body but because of a better headline now 20% people will probably open the mail. Okay. And we see this consistently right? I I personally have like a 35% average open rate of my emails which are sent to a huge mass. Okay. So it is pretty doable to increase your open rate up to 30 40%. Anything more than that is unheard of.

4:37 If you have a list of more than 20 30,000 people that's impossible. But uh yeah it's pretty good if you're having this kind of an open rate. So 20% people open. Now out of that since the number of people opening it has increased number of buyers also increase which means that now this person will make 12 lakhs in revenue. So just one headline change can actually raise revenue by three lakhs. Okay that is huge value. So if you are a copywriter, why wouldn't they pay you 50,000 a month?

5:25 If you're able to make such regular tweaks into their content, if you can do this for yourself, if your content speaks better to your audience, more people open your messages, of course, you will be able to make more money. Okay? So that's the direct impact of copy. That's why copyriters are still in demand. Okay? Otherwise, Chad GPT claims to do all sorts of copyrightiting, but Chad GP's copy is pretty bad, right? Find me one person who has used copyrightiting of Chad GPT and has made a million dollar business.

5:48 It's been there in the market for more than one and a half years now. Right? No one I I don't find a single person. Everyone knows the skill themselves. Only then they can uh execute. Right? Now let's say now not only we improve the headline but we also improve the email copy. Okay. Now this conversion rate can go from 3 to 5%. Again these are average rates. Anything more than 5% is again very difficult but doable.

6:12 Right? Like I have worked with clients who have a 10 to 15% conversion rate which is huge. Okay. If you see three say two 2% and the revenue went from 12 to 20. Why? Because of course the number of buyers this is not just people opening the mail. This is actually people who are buying right. So this is even if the number is smaller even if the percentage is just like a 2% increase even then the numbers increase a lot.

6:34 Okay. Very important numbers. So good copyriters are able to do this. Okay. Now if this was if you were coming to my class let's say 3 years ago I would have given you one of the best ways to do that to learn how to do really really good copy but it doesn't work that well anymore I would subscribe to 8 figureure entrepreneurs right so for example Grant Cardone is one of them he writes like very very uh good emails I'll just open my profiles where I'm subscribed to him I'm also subscribed to a lot of crap So not sharing the entire thing right now.

6:58 Okay. So Grant Cardone is like a 8 n figure entrepreneur. He has a team of uh copywriters and especially he invests heavily in copyrightiting. So if I was learning how to write headlines, I would not learn from a YouTube video on how to write headlines. I will not even learn from Sahil Chatter unlike you guys. Why do you want to do that? I don't know. I would go and check all the mails that Grant Cardone has sent because this is not Grant Cardone sending it.

7:43 It's someone who is paid in six figures as a copywriter. Okay? And I will check out all the headlines, right? So I'll see what's interesting. I missed you yesterday. So well personalized. Okay. Also interesting to read. If you see one of my own uh copies was about freelancing and then it was something like he finally said yes to my proposal. This means the freelance proposal. But yeah, I think this was something I did take inspiration from from a very popular copywriting expert but not Cardone.

8:06 Right. I'm subscribed to a lot of 8 figure, nine figure entrepreneurs. So should you. Grant Cardone's mail I personally really really like. Okay. Um this is fine. This is more personalized to him because this is his program. Okay. But then I think this is like personalization expiring. Um what else? Uh Sah like he if you see his u headlines are very short like these are not long right. So I'll see what are the common patterns. So if I want to learn I'll learn from the best right?

8:33 If you are interested, please subscribe to Grant Cardone's email list. Also, literally any 8 figureure business, personal brand, personal brands though because business brands are not like this aggressive with their copyrightiting. So, you'll not learn a lot. But yeah, this really helps. I'll probably make a list of this. I'll show you how to make a list of, you know, headlines and then also use it using JBT. But yeah, coming back to the entire thing that I was trying to illustrate.

8:56 Yeah. So case three, you directly make more money. So is it clear why copy is so important? Like the direct impact of copy, is it 100%