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Video course · 12 chapters · 108 min · certificate

AI Copywriting for Beginners: Boost Sales with Psychology-Driven Prompts

Write copy that sells with AI and psychology: why copy matters for revenue, copy across the funnel, why ChatGPT copy fails, types of copy and AIDA, psychological triggers from curiosity to loss aversion, framing, empathy, scarcity and decoys, live prompting, learning from YouTube and magazines, research prompts and a 21-part sales letter.

What you'll learn

  • Explain why copy drives revenue
  • Place copy throughout a funnel
  • Avoid generic ChatGPT copy
  • Use AIDA and copy types
  • Apply psychological triggers with prompts
  • Draft long-form sales letters with AI

Chapters

12 chapters · 107:51
  1. 9:21 01Intro Members Why copywriting matters for money Copy and revenue.
  2. 3:09 02Funnels Members Copy's role in every funnel Every stage needs words.
  3. 3:06 03Pitfalls Members Why ChatGPT copy fails Generic output.
  4. 4:01 04Frameworks Members Types of copy and AIDA Classic structure.
  5. 7:10 05Psychology Members Curiosity and other triggers Why triggers work.
  6. 7:38 06Psychology Members Loss aversion and framing Fear of missing out on value.
  7. 6:44 07Psychology Members Empathy, scarcity and decoys Advanced triggers.
  8. 10:14 08Demo Members Live prompt demo with triggers Improving copy live.
  9. 16:55 09Psychology Members Even more triggers Expanding the toolkit.
  10. 9:14 10Learning Members Learning copy from YouTube and magazines Spotting biases in the wild.
  11. 11:41 11Prompting Members Prompts for research and drafting From research to draft.
  12. 18:38 12Long form Members 21-part sales letter and storytelling Structured sales letters.

Jobs this course suits

Our AI checked this course against 500 jobs; these get the most out of it. Each job links to its learning path.