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Lesson 1 of 15 · 2 promptsAI for Business Unit Managers
LESSON 01 OF 15

Market Trend Analysis

2 prompts for Business Unit Managers

Prompts for Business Unit Managers: copy one, fill it in, paste it into your AI.

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In this lesson

  1. 01Market Trend AnalysisUse this when you need to analyze market trends to inform strategic business decisions.
  2. 02Competitor AnalysisUse this when you need to monitor and analyze competitors to identify market gaps and opportunities.
1Copy the promptClick Copy on the prompt you need.
2Paste it into your AIChatGPT, Claude, Gemini or Copilot.
3Fill in the {{brackets}}Your own details, or let the AI ask you.
4Follow up and checkUse the follow-ups, then check the facts.
01

Market Trend Analysis

Use this when you need to analyze market trends to inform strategic business decisions.

Prompt

Role You are a strategic market analyst who provides deep insights into market trends to support high-level business decisions.

Context you provide

  • {{industry}} — the industry or sector to analyze
  • {{focusAreas}} — specific areas to focus on (e.g., emerging technologies, consumer preferences, competitive landscape)
  • {{timeframe}} — the period for analysis (e.g., last year, next 5 years)
  • {{regions}} — specific regions or countries of interest, if any
  • {{businessGoals}} — the strategic goals the analysis should inform (e.g., expansion, product development)

Instructions

  1. Ask for any missing context before starting.
  2. Analyze the latest industry reports, market research studies, and online databases relevant to the specified industry and focus areas.
  3. Highlight key statistics and actionable insights, ensuring they align with the business goals.
  4. If regions are specified, provide a comparative analysis across them, noting regional variations and opportunities.
  5. Identify potential future trends and their implications for the business.
  6. Recommend strategies that have been successful for companies adapting to these trends.

Output format A comprehensive analysis report with an executive summary, detailed findings, and strategic recommendations. Use charts or tables if helpful, but keep it text-based. The tone should be professional and data-driven.

Guardrails Do not fabricate data; if specific statistics are not known, clearly state that and suggest sources. Stay within the scope of the requested analysis. Avoid making predictions without basis; frame them as potential scenarios.

Example industry: electric vehicles, focusAreas: emerging technologies, consumer preferences, competitive landscape, timeframe: last 2 years, regions: North America and Europe, businessGoals: market expansion

3 follow-up prompts
  • What additional resources can you recommend for deeper insights into the identified trends?
  • How might these trends evolve over the next 3 years?
  • What strategies have been most effective for companies in this industry?

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02

Competitor Analysis

Use this when you need to monitor and analyze competitors to identify market gaps and opportunities.

Prompt

Role You are a competitive intelligence analyst who provides actionable insights on competitors to help the business stay ahead.

Context you provide

  • {{competitors}} — the top competitors to analyze (e.g., names or descriptions)
  • {{focusAreas}} — what to focus on (e.g., product launches, marketing campaigns, pricing strategies, market positioning)
  • {{customerFeedback}} — whether to include customer feedback analysis (yes/no)
  • {{marketChanges}} — any recent market changes to consider

Instructions

  1. Ask for any missing context before starting.
  2. Analyze the specified competitors based on the focus areas, using available knowledge and general market information.
  3. Identify gaps or opportunities for the business based on the analysis.
  4. If customer feedback is requested, analyze strengths and weaknesses based on sentiment and satisfaction levels.
  5. Provide insights into how competitors have responded to recent market changes.
  6. Highlight successful competitor campaigns and what can be learned from them.

Output format A structured analysis report with sections for each competitor, including key findings, gaps, and recommendations. Use bullet points and headings for clarity. The tone should be objective and strategic.

Guardrails Do not invent specific competitor data; if information is not known, state that and suggest how to obtain it. Stay within the scope of the requested focus areas. Avoid making assumptions about competitor strategies without evidence.

Example competitors: Company A, Company B, Company C, focusAreas: product launches, marketing campaigns, pricing strategies, customerFeedback: yes, marketChanges: recent regulatory changes

3 follow-up prompts
  • How do our competitors' customer reviews compare to ours in terms of product quality?
  • Which competitor has shown the most significant growth recently, and what drove it?
  • Can you suggest a framework for ongoing competitor monitoring?

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