Priya's Wednesday, two versions

Priya, a creative director at a mid-sized brand agency.

Priya starts Wednesday with a kickoff call for a sparkling water brand. The notes are a mess of half sentences, client asides, and a deadline that moved twice. Before the course, she would spend the next hour turning that into a brief while her team waited.

Now she opens Claude, pastes the notes, and uses the Draft Creative Briefs prompt. She adds one line: the client wants a calmer, more grown-up feel than last year. In ten minutes she has a structured brief with objectives, audience, and a tone section. She edits the tone section herself, because that is the part that matters.

After lunch, she uses Generate Campaign Concepts to get three distinct territories for the same brief. She asks for mood directions and a few line options. One territory is too safe, one is too strange, and the middle one gives her team something real to push against. She sends it to them with a note: react to these, then bring your own.

At four, a client calls to say the last round felt too quiet. Priya uses the Pitch And Present To Clients prompt to build a short narrative for Thursday's meeting, with a slide on why the quieter direction fits the brand. She also uses Review And Critique Work to turn her own scribbled notes into clear feedback for her junior team. She leaves at 5:15 and makes her pottery class, which she has missed three weeks in a row.