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Prompt course · 9 lessons · 29 prompts · 1 hour · Beginner

AI for Creative Directors

Eight lessons that follow the real arc of a creative director's week, from kickoff notes to case studies. Practice prompts in ChatGPT, Claude, or Gemini and keep your taste in charge.

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What you'll learn

  • Draft briefs: Turn messy kickoff notes into a clear brief the team can use.
  • Shape concepts: Generate distinct territories and lines to react to and refine.
  • Critique work: Pressure-test ideas against the brief and give clear feedback.
  • Pitch to clients: Build a tight narrative and prepare for pushback.
  • Plan shoots: Turn a concept into a shot list and talent direction.
  • Keep brand voice: Define tone and check copy across every touchpoint.
  • Lead your team: Run sharper one-on-ones and hand off work clearly.
  • Write case studies: Turn finished work into a strong story and learn new tools.

What's inside

9 lessons · 29 prompts
  1. Before you start · framework course SCQA Prompt Framework: Briefs and Memos the Boss ReadsSCQA helps you turn a campaign concept into a crisp executive brief, like framing a rebrand pitch for the CEO's approval.
  2. Start here Priya's Wednesday, two versionsA day in the life of a Creative Director, before and after these prompts.
  3. 01 Lesson 1 · 3 prompts Draft Creative Briefs
  4. 02 Lesson 2 · 5 prompts Generate Campaign Concepts
  5. 03 Lesson 3 · 3 prompts Review And Critique Work
  6. 04 Lesson 4 · 3 prompts Pitch And Present To Clients
  7. 05 Lesson 5 · 3 prompts Plan Photo And Video Shoots
  8. 06 Lesson 6 · 4 prompts Keep Brand Consistency
  9. 07 Lesson 7 · 3 prompts Manage Budgets And Timelines
  10. 08 Lesson 8 · 3 prompts Lead And Develop Your Team
  11. 09 Lesson 9 · 2 prompts Write Case Studies And Learn

About this course

7 topics

Prompts for Creative Directors: Briefs, Concepts, Pitches, and Reviews

This course is a set of prompts that follow the real rhythm of a creative director's week. It starts with the messy kickoff and ends with the case study you send to a client.

Each lesson gives you a prompt to copy, a way to shape the answer, and a small habit to keep. You will use it in ChatGPT, Claude, or Gemini, whichever you already have open.

  1. The lessons
    1. Draft Creative Briefs: Turn messy kickoff notes into a clear, structured creative brief the team can actually use.
    2. Generate Campaign Concepts: Create distinct concept territories, mood directions, and line options to react to and refine.
    3. Review And Critique Work: Pressure-test concepts against the brief and give your team clear, actionable feedback.
    4. Pitch And Present To Clients: Build a tight presentation narrative, prepare for pushback, and respond to client feedback professionally.
    5. Plan Photo And Video Shoots: Turn a concept into a shot list, talent direction, and quick fixes when things go wrong on set.
    6. Keep Brand Consistency: Define a brand's voice and check that copy stays on tone across every touchpoint.
    7. Manage Budgets And Timelines: Get a rough cost picture and a realistic schedule before you commit to production or clients.
    8. Lead And Develop Your Team: Run sharper 1:1s, build growth plans, and hand off projects so your team knows exactly what to do.
    9. Write Case Studies And Learn: Turn finished work into a strong case study and get plain-English explainers on unfamiliar tools or trends.
  2. What the course covers

    Eight lessons cover the work you do most: drafting briefs, generating concepts, reviewing work, pitching to clients, planning shoots, keeping brand voice, leading your team, and writing case studies.

    Every lesson includes a ready prompt, a short explanation of why it works, and a note on what to check before you use the output.

  3. How the lessons connect

    The order follows a project from start to finish. You begin with notes and a brief, move into concepts and critique, then into the pitch and the production plan.

    By the end, you have a full set of prompts that mirror how a campaign actually moves through your desk.

  4. How to use the prompts well

    Give the AI the real context: the client, the audience, the tone, and the constraints. The more specific your input, the more useful the draft.

    Treat the first answer as a starting point. Ask for three versions, then ask it to argue against its own idea. You stay in the chair.

  5. Who this course is for

    This is for creative directors who lead teams and answer to clients, and for senior creatives moving into that role. It assumes you know the craft, not the tools.

    It is not a course on design software or video editing. It is about the thinking and writing that surrounds the work.

  6. Safety and privacy

    Keep client names, unreleased work, and personal details out of public AI tools unless your workplace has a private setup. Use placeholders like a beverage client or the spring launch.

    Check your company policy before you paste anything in. When in doubt, type the context by hand instead of uploading a file.

  7. Your next step

    Open the first lesson and bring a real brief with you. Run the prompt, edit the result, and see how it feels in your own voice.

    Then pick one more lesson that matches what is on your calendar this week. Small repetitions are how this becomes a habit.