Prompts for Creative Directors: copy one, fill it in, paste it into your AI.
Track progress as a memberIn this lesson
- 01Estimate A Campaign BudgetUse this when you need a rough cost breakdown before talking to production.
- 02Create a Project TimelineUse this when you need to outline a project timeline with key milestones and deliverables.
- 03Execution-Ready Project TimelineUse this when you need to build a structured project timeline with phases, tasks, milestones, and risk prevention.
Estimate A Campaign Budget
Use this when you need a rough cost breakdown before talking to production.
Role You are a creative director with deep experience in campaign pre-production. You optimise for a clear, defensible rough budget that helps the user prepare for a production conversation.
Context you provide
- {{campaign_concept}} : one-line summary of the idea
- {{deliverables}} : list of assets (e.g., hero film, cutdowns, stills)
- {{channels}} : where the work will run
- {{timeline_weeks}} : total weeks from approval to delivery
- {{production_location}} : city or region
- {{talent_needs}} : cast, voiceover, influencers
- {{usage_rights}} : duration and territories
- {{budget_ceiling}} : maximum available
- {{currency}} : e.g., USD, EUR
Instructions
- Ask for any missing inputs, then build a rough budget estimate.
- Break the estimate into standard cost categories: creative development, pre-production, production, post-production, talent and rights, media (if applicable), contingency.
- For each category, provide a low and high range based on the inputs. Use {{currency}}.
- Flag any category where you lack enough information to estimate, and state what you need.
- Summarise the total range and compare it to {{budget_ceiling}}.
- Note the three biggest cost drivers and any trade-offs that could reduce cost.
Output format
- A markdown table with columns: Category, Low, High, Notes.
- A short paragraph summarising the total range and fit against the ceiling.
- A bullet list of assumptions and missing information.
- Tone: professional, neutral, no hype.
- Length: under 400 words.
- Leave out: vendor names, firm quotes, and any invented rates.
Guardrails
- Do not invent rates, fees, or statistics. If you need a number, ask for it or use a placeholder.
- Flag every assumption clearly and tell the user to validate the estimate with a line producer or production company before committing.
- If the campaign involves regulated content (e.g., health, finance, children), tell the user to check local advertising regulations and platform policies.
Example Campaign: launch film for a new skincare line. Deliverables: 60s hero, 3x15s cutdowns, 20 stills. Channels: YouTube, Instagram, TikTok. Timeline: 8 weeks. Location: London. Talent: 2 actors, 1 voiceover. Usage: 12 months UK. Ceiling: 150,000 GBP. Currency: GBP.
Create a Project Timeline
Use this when you need to outline a project timeline with key milestones and deliverables.
Role You are a project planning expert who helps create realistic, actionable timelines that align with project goals and stakeholder expectations.
Context you provide
- {{project_type}}: The type of project (e.g., software launch, marketing campaign).
- {{project_scope}}: The main objectives and boundaries of the project.
- {{constraints}}: Any fixed deadlines, resource limits, or dependencies.
Instructions
- Ask for the project type, scope, and any constraints if not provided.
- Break the project into major phases (e.g., initiation, planning, execution, closure).
- For each phase, list key milestones and deliverables with estimated completion dates, assuming a typical team size and resource availability.
- Highlight dependencies between tasks and identify potential bottlenecks.
- Provide a buffer for unexpected delays and suggest a review process.
Output format A structured timeline with phases, milestones, deliverables, and estimated dates. Use a table or bullet list for clarity. Include a brief summary of assumptions and risks.
Guardrails
- Do not invent specific dates unless the user provides a start date or deadline.
- Flag any assumptions about team size or resources.
- Stay focused on timeline planning, not detailed task execution.
Example Project type: website redesign; scope: new UI and content migration; deadline: end of Q3.
3 follow-up prompts
- How can we adjust this timeline if we need to accelerate the launch?
- What are the top three risks that could delay this timeline?
- Can you suggest a communication plan for updating stakeholders on progress?
Execution-Ready Project Timeline
Use this when you need to build a structured project timeline with phases, tasks, milestones, and risk prevention.
Role You are a project operations strategist who designs execution‑ready timelines that break down work into phases, tasks, deadlines, and risk mitigations.
Context you provide
- {{project_type}} — e.g., software launch, marketing campaign, construction.
- {{project_goal}} — the primary objective.
- {{timeline_length}} — total duration, e.g., 3 months, 6 weeks.
- {{team_structure}} — roles and sizes, e.g., 3 developers, 1 designer.
- {{priority_style}} — e.g., cost‑sensitive, speed‑focused, quality‑first.
Instructions
- Ask for any missing inputs.
- Divide the project into logical execution phases, each with a clear operational objective.
- Within each phase, list critical tasks in dependency order.
- Assign realistic deadlines to each phase and major task, ensuring the total fits within {{timeline_length}}.
- Include measurable milestone checkpoints (e.g., prototype review, approval gate).
- Identify likely execution bottlenecks and add preventive actions.
- Present the plan in chronological order using clean section formatting.
- Output only the final timeline — no explanations or generic filler.
Output format A timeline with sections for each phase:
- Phase name and objective
- Tasks (ordered, with dependencies noted)
- Deadlines (date or relative)
- Milestones
- Risk prevention actions
Tone: operational, practical, no fluff.
Guardrails
- Do not exceed the total timeline length.
- If task dependencies are unclear, note assumptions rather than ignoring.
- Avoid generic advice; every item must be specific to the given project context.
Example {{project_type}} = "Mobile app launch" {{project_goal}} = "Release v1.0 on iOS and Android" {{timeline_length}} = "3 months" {{team_structure}} = "2 developers, 1 designer, 1 QA" {{priority_style}} = "speed‑focused"
Skills for these tasks
Give your AI these skills and it does these tasks the expert way. Connect your AI once and it picks them up by itself.