Course overview
Start hereAI for Marketing and Communications
START HERE

AI for Marketing and Communications (Prompt Course)

18 lessons · 292 prompts

A day in the life of a Marketing and Communication: what changes with these prompts.

Track progress as a member

Start creating smarter marketing with AI prompts that connect content, brand, and communications

What you'll learn

  • How to frame clear objectives and constraints so AI produces usable marketing assets
  • Ways to define and protect brand voice, tone, and messaging across formats and channels
  • Methods to research audiences, segment needs, and tailor communication without over-generalization
  • Approaches for analyzing competitors, positioning your brand, and prioritizing opportunities
  • How to turn strategy into content plans, creative briefs, and multi-channel campaigns
  • Techniques for SEO, social, email, and video that balance reach with relevance and quality
  • Processes for visual identity guidance, consistent design cues, and creative direction
  • Crisis and reputation protocols that produce steady, responsible responses under pressure

How this course works

  1. 18 lessonsOne task of your job each, from content creation to reputation management.
  2. Ready-to-paste promptsCopy, fill in the parts in {{brackets}}, paste into ChatGPT, Claude or Gemini.
  3. Tick and completeTick the prompts you tried and mark each lesson complete.
  4. Get certifiedFinish with the exam and a certificate for LinkedIn.