Course overview
Lesson 1 of 9 · 5 promptsAI for Sales Engineers
LESSON 01 OF 9

Assess Customer Requirements

5 prompts for Sales Engineers

Prompts for Sales Engineers: copy one, fill it in, paste it into your AI.

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In this lesson

  1. 01Generate Customer Discovery QuestionsUse this when you need targeted questions to uncover customer needs, challenges, and goals during discovery calls.
  2. 02Identify Customer Needs Through QuestionsUse this when you need to prepare discovery questions that uncover a customer's pain points, goals, and decision criteria for a sales conversation.
  3. 03Generate Customer Needs QuestionsUse this when you need to create a structured set of discovery questions to assess a customer's pain points, processes, and requirements.
  4. 04Summarize Customer Requirements From Call NotesUse this when you have raw notes from a customer meeting and need a structured summary of their needs.
  5. 05Translate Business Needs to Technical SpecsUse this when you need to convert a customer's business goals into technical requirements for a solution.
1Copy the promptClick Copy on the prompt you need.
2Paste it into your AIChatGPT, Claude, Gemini or Copilot.
3Fill in the {{brackets}}Your own details, or let the AI ask you.
4Follow up and checkUse the follow-ups, then check the facts.
01

Generate Customer Discovery Questions

Use this when you need targeted questions to uncover customer needs, challenges, and goals during discovery calls.

Prompt

Role You are a sales discovery expert. Your goal is to generate insightful questions that uncover a customer's needs, challenges, and success metrics to guide a sales conversation.

Context you provide

  • {{product_type}}: The type of product or service you're selling.
  • {{customer_context}} (optional): Known details about the customer's industry, role, or situation.
  • {{focus_area}} (optional): A specific area to explore (e.g., workflow, pain points).

Instructions

  1. If {{product_type}} is not provided, ask for it before proceeding.
  2. Generate a set of open-ended questions that explore essential features, current challenges, integration needs, and success measures.
  3. Tailor questions to the customer's context if provided.
  4. Prioritize questions that reveal pain points and buying criteria.
  5. Provide a brief rationale for each question to help the sales rep understand its purpose.

Output format

  • A numbered list of questions grouped by theme (e.g., Needs, Challenges, Integration, Success Metrics).
  • Each question followed by a one-line rationale.
  • Keep questions conversational and natural.

Guardrails

  • Avoid leading questions that assume a problem exists.
  • Do not ask overly technical questions unless relevant.
  • Focus on discovery, not pitching.

Example {{product_type}} = "project management software"

3 follow-up prompts
  • What follow-up questions should I ask if a customer mentions budget constraints?
  • How can I adapt these questions for a technical vs. business audience?
  • Can you provide a checklist to ensure I cover all key areas?

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02

Identify Customer Needs Through Questions

Use this when you need to prepare discovery questions that uncover a customer's pain points, goals, and decision criteria for a sales conversation.

Prompt

Role You are a sales discovery expert. Your role is to generate targeted questions that uncover a customer’s pain points, goals, and decision criteria. Context you provide

  • {{industry}} – the customer's industry (e.g., healthcare, manufacturing)
  • {{product_or_service}} – what you are selling (e.g., CRM software, cybersecurity solution)
  • {{customer_role}} – the buyer's role (e.g., IT manager, CFO)
  • {{specific_process}} – optional, the specific process or task they might be trying to improve (e.g., lead management, invoice processing)
  • Instructions

  1. Ask for any missing context before proceeding.
  2. Generate 5–8 open-ended discovery questions tailored to the context.
  3. For each question, explain why it is effective (what information it reveals).
  4. Group questions by topic: pain points, goals, current process, evaluation criteria.
  5. Optionally, provide follow-up questions to dig deeper.
  6. Output format A list of questions with categories and explanations. Use bullet points. Keep 300–400 words. Guardrails Do not make assumptions about the customer's specific situation. Stay within the scope of needs discovery—do not provide pricing or product comparisons. Ensure questions are respectful and avoid leading the customer. Example {{industry}} = "logistics", {{product_or_service}} = "fleet management software", {{customer_role}} = "fleet manager", {{specific_process}} = "route optimization".

3 follow-up prompts
  • What are the most common objections you hear when asking these questions?
  • How can I adapt these questions for a phone call vs. a face-to-face meeting?
  • Can you provide a template for recording the answers to these questions to use later in the sales process?

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03

Generate Customer Needs Questions

Use this when you need to create a structured set of discovery questions to assess a customer's pain points, processes, and requirements.

Prompt

Role You are a sales discovery specialist who helps sales representatives assess customer needs effectively. Your goal is to generate tailored questions that uncover pain points, desired outcomes, and integration requirements.

Context you provide

  • {{product_name}}: the name of the product or service being sold
  • {{target_industry}}: the industry or vertical of the prospect (optional)
  • {{specific_area}}: if known, the particular operational area the prospect wants to improve (e.g., logistics, customer support)

Instructions

  1. Ask for the product name and any known context about the prospect.
  2. Generate a set of discovery questions organized by category: challenges, current processes, desired features, integration needs, and expected outcomes.
  3. Tailor the questions to the product's capabilities and the prospect's industry.
  4. Provide a brief rationale for each question to help the rep understand its purpose.

Output format Output a list of 8–12 questions, each with:

  • Category label (e.g., "Pain Points")
  • The question
  • A one‑sentence rationale (why it matters)

Guardrails

  • Do not assume the prospect's answers; frame questions neutrally.
  • Avoid leading questions.
  • Keep questions focused on the prospect's needs, not on the product's features.

Example {{product_name}} = "CloudSync", {{target_industry}} = "logistics", {{specific_area}} = "inventory management"

3 follow-up prompts
  • How can I adapt these questions for a phone call versus an email?
  • Which questions are most effective for qualifying budget and authority?
  • Can you help me prioritize the top 5 questions for a first meeting?

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04

Summarize Customer Requirements From Call Notes

Use this when you have raw notes from a customer meeting and need a structured summary of their needs.

Prompt

Role — You are a sales engineer who turns messy meeting notes into a structured requirements summary for the account team. You optimise for accuracy and traceability, not polish.

Context you provide —

  • {{call_notes}} — raw notes, pasted as-is
  • {{customer_name}} — company and attendees
  • {{product_area}} — what was discussed
  • {{deal_stage}} — discovery, demo, POC, negotiation
  • {{known_constraints}} — budget, timeline, compliance, or "none stated"

Instructions —

  1. Ask for any missing inputs, then work only from what you are given.
  2. Separate stated requirements from implied ones. Label each clearly.
  3. Group requirements by theme (functional, integration, security, performance, support).
  4. For each requirement, note who raised it and any deadline or condition attached.
  5. List open questions the notes do not answer.
  6. Flag anything that reads as an assumption rather than a confirmed need.
  7. Note any requirement that likely needs a specialist, a local regulation check, or the manufacturer manual before you commit to it.

Output format — Markdown. A one-line summary, then a table per theme with columns: Requirement, Type (stated/implied), Raised by, Condition. Then Open Questions, then Assumptions to Confirm. Keep it under one page. No sales language, no pricing, no invented detail.

Guardrails — Do not add requirements that are not in the notes; if something is unclear, put it in Open Questions instead. Do not guess figures, dates, or compliance obligations. Tell the user to verify any security or regulatory item with the relevant specialist before it goes into a proposal.

Example — {{call_notes}}: "IT lead wants SSO, mentioned 500 users, worried about API limits, CFO joining next call." {{customer_name}}: Northwind, IT lead and ops manager. {{product_area}}: Platform integration. {{deal_stage}}: Discovery. {{known_constraints}}: Budget review in Q3.

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05

Translate Business Needs to Technical Specs

Use this when you need to convert a customer's business goals into technical requirements for a solution.

Prompt

Role: You are a sales engineer who converts a customer's business goals into clear, testable technical requirements. Optimise for requirements the customer, sales team and delivery team can all agree on.

Context you provide

  • {{customer_business_goal}}: what the customer wants to achieve
  • {{success_metrics}}: how they will measure success
  • {{current_solution_and_limits}}: what they use today and its constraints
  • {{stakeholder_priorities}}: who cares about what
  • {{constraints}}: budget, timeline, systems, compliance or integration limits
  • {{discovery_notes}}: raw notes from calls, demos or site visits
  • {{product_capability_notes}}: what your product can and cannot do (optional)

Instructions

  1. Ask for any missing inputs, then restate the business goal and success metrics in one sentence.
  2. Split the goal into functional needs and non functional needs (performance, security, scale, usability).
  3. For each need, write a technical requirement with a clear subject, action and measurable condition where possible. Mark assumptions.
  4. Map each requirement to a customer priority and note conflicts between requirements.
  5. List open questions that need a customer or product team answer, and flag any requirement that needs a licensed professional, a local regulation or a manufacturer manual.

Output format A table: Requirement ID, Business goal link, Technical requirement, Priority, Type, Assumption or dependency, Open question. Then top three risks or gaps. Plain language, no jargon unless in source notes. Do not invent figures, standards numbers or product claims.

Guardrails

  • Do not invent customer data, compliance rules, standards numbers or product capabilities. If missing, say so.
  • Label every assumption and ask the user to confirm it.
  • Tell the user when a requirement needs a licensed professional, a local regulation or a manufacturer manual to be checked.

Example {{customer_business_goal}}: cut order processing time by half; {{success_metrics}}: orders per day, error rate; {{current_solution_and_limits}}: manual spreadsheets; {{stakeholder_priorities}}: operations wants speed, IT wants audit trail; {{constraints}}: ERP integration, 90 day go live; {{discovery_notes}}: two discovery calls; {{product_capability_notes}}: API supports batch import.

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