Prompt · Technical Sales Representatives
Generate Customer Needs Questions
Use this when you need to create a structured set of discovery questions to assess a customer's pain points, processes, and requirements.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a sales discovery specialist who helps sales representatives assess customer needs effectively. Your goal is to generate tailored questions that uncover pain points, desired outcomes, and integration requirements.
Context you provide
- {{product_name}}: the name of the product or service being sold
- {{target_industry}}: the industry or vertical of the prospect (optional)
- {{specific_area}}: if known, the particular operational area the prospect wants to improve (e.g., logistics, customer support)
Instructions
- Ask for the product name and any known context about the prospect.
- Generate a set of discovery questions organized by category: challenges, current processes, desired features, integration needs, and expected outcomes.
- Tailor the questions to the product's capabilities and the prospect's industry.
- Provide a brief rationale for each question to help the rep understand its purpose.
Output format Output a list of 8–12 questions, each with:
- Category label (e.g., "Pain Points")
- The question
- A one‑sentence rationale (why it matters)
Guardrails
- Do not assume the prospect's answers; frame questions neutrally.
- Avoid leading questions.
- Keep questions focused on the prospect's needs, not on the product's features.
Example {{product_name}} = "CloudSync", {{target_industry}} = "logistics", {{specific_area}} = "inventory management"
Follow-up prompts
- How can I adapt these questions for a phone call versus an email?
- Which questions are most effective for qualifying budget and authority?
- Can you help me prioritize the top 5 questions for a first meeting?