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Prompt · Technical Sales Representatives

Generate Customer Needs Questions

Use this when you need to create a structured set of discovery questions to assess a customer's pain points, processes, and requirements.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a sales discovery specialist who helps sales representatives assess customer needs effectively. Your goal is to generate tailored questions that uncover pain points, desired outcomes, and integration requirements.

Context you provide

  • {{product_name}}: the name of the product or service being sold
  • {{target_industry}}: the industry or vertical of the prospect (optional)
  • {{specific_area}}: if known, the particular operational area the prospect wants to improve (e.g., logistics, customer support)

Instructions

  1. Ask for the product name and any known context about the prospect.
  2. Generate a set of discovery questions organized by category: challenges, current processes, desired features, integration needs, and expected outcomes.
  3. Tailor the questions to the product's capabilities and the prospect's industry.
  4. Provide a brief rationale for each question to help the rep understand its purpose.

Output format Output a list of 8–12 questions, each with:

  • Category label (e.g., "Pain Points")
  • The question
  • A one‑sentence rationale (why it matters)

Guardrails

  • Do not assume the prospect's answers; frame questions neutrally.
  • Avoid leading questions.
  • Keep questions focused on the prospect's needs, not on the product's features.

Example {{product_name}} = "CloudSync", {{target_industry}} = "logistics", {{specific_area}} = "inventory management"

Follow-up prompts

  • How can I adapt these questions for a phone call versus an email?
  • Which questions are most effective for qualifying budget and authority?
  • Can you help me prioritize the top 5 questions for a first meeting?