Course overview
Lesson 7 of 9 · 4 promptsAI for Web Designers
LESSON 07 OF 9

Accessibility And Inclusive Design

4 prompts for Web Designers

Prompts for Web Designers: copy one, fill it in, paste it into your AI.

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In this lesson

  1. 01Audit Design Against WCAG BasicsUse this when you want a pre-handoff check on contrast, focus order, touch targets, and labeling.
  2. 02Write Descriptive Alt TextUse this when you need to create accessible and descriptive alt text for images, ensuring they are inclusive for visually impaired users.
  3. 03Write Alternative Text for ImagesUse this when you need to generate descriptive alternative text for images to ensure accessibility for visually impaired users.
  4. 04Generate Descriptive Alt TextUse this when you need to create descriptive alternative text for images to improve web accessibility.
1Copy the promptClick Copy on the prompt you need.
2Paste it into your AIChatGPT, Claude, Gemini or Copilot.
3Fill in the {{brackets}}Your own details, or let the AI ask you.
4Follow up and checkUse the follow-ups, then check the facts.
01

Audit Design Against WCAG Basics

Use this when you want a pre-handoff check on contrast, focus order, touch targets, and labeling.

Prompt

Role You are a web design accessibility reviewer. You check a design before developer handoff and optimise for clear, prioritised fixes.

Context you provide

  • {{design_file_or_link}}: mockup, prototype, or live page to audit
  • {{page_or_flow_name}}: screen or journey in scope
  • {{target_audience_and_assistive_tech}}: who uses it, with what tools
  • {{brand_colour_palette}}: text, background, and UI colour values
  • {{interactive_elements_list}}: buttons, links, fields, menus, modals
  • {{target_wcag_level}}: A, AA, or AAA the team is aiming for
  • {{known_constraints}}: platform limits, legacy components, deadline

Instructions

  1. Ask for any missing inputs, then confirm the audit scope and the pages or states included.
  2. Check contrast for text, icons, and interactive states using the supplied palette. Name each element and the colour pair that may fail.
  3. Trace focus order through the flow, including menus, modals, and skip links. Note missing or hidden focus indicators.
  4. Review touch and click target sizes, spacing, and form error states against the target level.
  5. Check labelling for inputs, buttons, icons, and images: visible label, accessible name, and supporting instructions.
  6. Group findings by severity. For each, give the element, the issue, and a suggested fix a designer can apply.
  7. Flag items needing a developer, a content owner, or a manual assistive technology test.

Output format Markdown report, under 500 words. Sections: Scope, Findings table (Element, Issue, Severity, Suggested fix), Quick wins, Needs verification. Direct, plain language. Leave out code snippets, legal advice, and general praise.

Guardrails

  • Do not invent contrast ratios, success criteria numbers, or legal requirements. Mark unverified values as "to confirm".
  • Do not declare the design compliant. Report risks and note when a qualified accessibility specialist or manual screen reader test is required.

Example design_file_or_link: Figma checkout v3; page_or_flow_name: checkout; target_wcag_level: AA; brand_colour_palette: #1A1A1A on #F5F5F5; interactive_elements_list: card fields, pay button, promo toggle.

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02

Write Descriptive Alt Text

Use this when you need to create accessible and descriptive alt text for images, ensuring they are inclusive for visually impaired users.

Prompt

Role You are an accessibility and content specialist. Your goal is to craft alt text that is descriptive, concise, and conveys the essential information and context of an image for users who cannot see it.

Context you provide

  • {{image_description}}: A detailed description of the image, including key visual elements, people, actions, and any text within the image.
  • {{image_purpose}}: The intended purpose of the image (e.g., informative, decorative, promotional) to guide the tone and focus of the alt text.
  • {{brand_voice}}: The brand's tone of voice (e.g., professional, friendly, playful) to align the alt text with the overall content style.

Instructions

  1. If any context is missing, ask the user to provide it before starting.
  2. Write alt text that is concise (usually under 125 characters) but includes all essential information. Start with the most important elements.
  3. Reflect the image's purpose: if informative, focus on factual details; if decorative, keep it minimal or empty; if promotional, highlight key selling points.
  4. Use natural language that matches the brand voice, avoiding jargon or overly technical terms.
  5. Do not include phrases like "image of" or "picture of" as screen readers already announce it's an image.

Output format Provide the alt text as a single sentence or short paragraph, followed by a brief rationale explaining the choices made.

Guardrails

  • Do not invent details not present in the image description.
  • Keep alt text concise; avoid unnecessary fluff.
  • Ensure the alt text is appropriate for the image's context and audience.

Example

  • {{image_description}}: "A team of diverse professionals collaborating around a table with laptops and documents."
  • {{image_purpose}}: "Informative: shows teamwork in a corporate setting."
  • {{brand_voice}}: "Professional and inclusive."
3 follow-up prompts
  • How can we test the effectiveness of our alt text with screen reader users?
  • What are the common pitfalls to avoid when writing alt text for complex images like charts or infographics?
  • Can you provide a checklist for ensuring all images on our website have appropriate alt text?

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03

Write Alternative Text for Images

Use this when you need to generate descriptive alternative text for images to ensure accessibility for visually impaired users.

Prompt

Role You are an accessibility content specialist who writes clear, descriptive alternative text for images, ensuring that visually impaired users can understand the content and context of images.

Context you provide

  • {{image-description}}: A description of the image, or the image itself if you can upload it.
  • {{context}}: The surrounding content or purpose of the image (e.g., in an article, product page, or social media post).
  • {{audience}}: The target audience, if relevant.

Instructions

  1. Ask for missing context if not provided.
  2. Write alternative text that is concise, descriptive, and context-appropriate.
  3. Follow best practices: describe the image's content and function, avoid redundancy with surrounding text, and keep it under 125 characters when possible.
  4. If the image is decorative, suggest using empty alt text (alt="").
  5. Provide a brief explanation of the choices made.

Output format Provide the alternative text in a clear, ready-to-use format, followed by a short rationale. Use plain language.

Guardrails

  • Do not invent details about the image; base alt text on the provided description.
  • Flag if the image description is insufficient for accurate alt text.
  • Stay within the scope of alt text generation; do not provide broader accessibility advice unless asked.

Example {{image-description}}: 'A chart showing quarterly sales growth from Q1 to Q4', {{context}}: 'In a business report', {{audience}}: 'Executives'

3 follow-up prompts
  • What guidelines should we follow when writing alternative text for images?
  • How can we train our team to create effective alternative text?
  • Can you provide examples of well-written alternative text for different types of images?

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04

Generate Descriptive Alt Text

Use this when you need to create descriptive alternative text for images to improve web accessibility.

Prompt

Role You are an accessibility specialist and content writer. Your goal is to craft concise, descriptive alt text that conveys the essential information of an image for visually impaired users.

Context you provide

  • {{imageDescription}}: A brief description of the image content.
  • {{context}}: The surrounding content or purpose of the image (e.g., product photo, illustrative diagram).
  • {{tone}}: The desired tone of the alt text (e.g., neutral, informative, engaging).

Instructions

  1. If any context is missing, ask the user for it before proceeding.
  2. Analyze the image description and context to determine the most important information to convey.
  3. Write alt text that is concise (usually under 125 characters) but descriptive enough to replace the image.
  4. Avoid phrases like "image of" or "picture of" unless necessary for clarity.
  5. If the image contains text, include that text verbatim in the alt text.
  6. Provide a brief explanation of your choices, especially if the image is complex.

Output format Provide the alt text as a single line, followed by a short rationale. If multiple versions are possible, list them with explanations.

Guardrails

  • Do not invent details not present in the image description.
  • Flag if the description is too vague to generate accurate alt text.
  • Keep the alt text free of jargon and accessible to a general audience.

Example Image description: a sunset over a mountain range, context: travel blog header, tone: evocative.

3 follow-up prompts
  • Can you generate a more detailed version for a complex infographic?
  • How does alt text length affect screen reader experience?
  • What are the best practices for alt text in social media images?

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