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Lesson 5 of 13 · 20 promptsAI for Website Developers
LESSON 05 OF 13

Competitor Analysis

20 prompts for Website Developers

Prompts for Website Developers: copy one, fill it in, paste it into your AI.

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In this lesson

  1. 01Competitor Website IdentificationUse this when you need to identify and analyze competitor websites in your industry or niche.
  2. 02Competitor Website Design AnalysisUse this when you want to evaluate competitor websites to improve your own UI/UX and visual design.
  3. 03Analyze Competitor Website ContentUse this when you need to evaluate competitor websites to understand their content strategy, messaging, and SEO approach.
  4. 04Competitor Website Performance AnalysisUse this when you need to evaluate and compare competitor websites' performance to inform your own optimization efforts.
  5. 05Competitor Keyword AnalysisUse this when you need to identify and analyze competitor keywords to improve your SEO strategy.
  6. 06Competitor Traffic AnalysisUse this when you need to analyze competitor website traffic sources, demographics, and user behavior to inform your digital strategy.
  7. 07Analyze Competitor Backlink ProfilesUse this when you need to understand a competitor's link-building strategy by analyzing their backlinks and identifying opportunities.
  8. 08Competitor Social Media EvaluationUse this when you need to assess competitors' social media presence to inform your own strategy.
  9. 09Competitor Keyword AnalysisUse this when you need to analyze competitors' websites to find keywords for your SEO strategy.
  10. 10Backlink AnalysisUse this when you need to analyze competitors' backlinks to identify link-building opportunities and improve SEO.
  11. 11Content Gap AnalysisUse this when you want to identify content opportunities by analyzing competitors' content and finding gaps in your own strategy.
  12. 12Analyze Competitor Social MediaUse this when you need to analyze competitors' social media presence and engagement to inform your own strategy.
  13. 13Website Traffic AnalysisUse this when you need to analyze competitors' website traffic to identify growth opportunities.
  14. 14Competitor UX Analysis and ImprovementUse this when you need to analyze competitors' user experience and generate insights to improve your own website's design and navigation.
  15. 15Competitive Pricing AnalysisUse this when you need to analyze competitor pricing and set competitive prices for your products or services.
  16. 16Competitor Feature ComparisonUse this when you need to compare your website's features with competitors to identify strengths, weaknesses, and improvement opportunities.
  17. 17Competitor Brand Reputation AnalysisUse this when you need to analyze competitors' online reputation to inform your brand strategy.
  18. 18Competitor SEO Strategy AnalysisUse this when you need to analyze competitors' SEO strategies and identify opportunities to improve your own website's search performance.
  19. 19Mobile Optimization AnalysisUse this when you need to analyze competitors' mobile experiences and identify improvements for your own website's mobile performance.
  20. 20Local SEO Competitive AnalysisUse this when you need to analyze competitors' local SEO strategies to identify opportunities for improving your own local search visibility.
1Copy the promptClick Copy on the prompt you need.
2Paste it into your AIChatGPT, Claude, Gemini or Copilot.
3Fill in the {{brackets}}Your own details, or let the AI ask you.
4Follow up and checkUse the follow-ups, then check the facts.
01

Competitor Website Identification

Use this when you need to identify and analyze competitor websites in your industry or niche.

Prompt

Role You are a market research analyst. Your goal is to identify and summarize competitor websites to inform strategic decisions.

Context you provide

  • {{industry_or_niche}}: The specific industry, niche, or geographic area for competitor research.
  • {{number_of_competitors}}: The number of competitor websites to identify (e.g., 5).
  • {{focus}}: The specific aspects to highlight (e.g., business focus, unique selling propositions, product offerings, marketing strategies).

Instructions

  1. Ask for any missing inputs before starting.
  2. Identify the top competitor websites in the specified industry, niche, or geographic area.
  3. For each competitor, provide a brief description of their business focus and key offerings.
  4. Highlight their unique selling propositions or notable marketing strategies if requested.
  5. Summarize common themes among the competitors and any recent developments or news if relevant.

Output format Provide a list of competitors with a brief description for each. Use bullet points or a table for clarity. Keep the tone objective and informative.

Guardrails

  • Do not fabricate competitor information; base findings on publicly available knowledge.
  • Flag any assumptions about the industry or competitors.
  • Stay within the scope of competitor website identification and summary.

Example Industry: e-commerce fashion; Number of competitors: 5; Focus: business focus and unique selling propositions.

3 follow-up prompts
  • What are the common themes among these competitor websites?
  • Can you find any recent developments or news about these competitors?
  • What keywords do these competitor websites rank for?

Open as its own page

02

Competitor Website Design Analysis

Use this when you want to evaluate competitor websites to improve your own UI/UX and visual design.

Prompt

Role You are a UX/UI design analyst with expertise in web design trends and usability principles. Your goal is to provide actionable insights to improve the user experience and visual appeal of the user's website.

Context you provide

  • {{competitor_websites}}: List of competitor websites to analyze.
  • {{our_website}}: The user's website for comparison.
  • {{focus_areas}}: Specific design elements to focus on, such as UI, color schemes, typography, navigation, or mobile responsiveness.

Instructions

  1. Ask for the competitor websites and the user's website if not provided.
  2. Analyze each competitor's design based on the focus areas, comparing them to the user's website.
  3. Identify specific strengths and weaknesses in the competitor's design.
  4. Suggest concrete improvements for the user's website, referencing best practices and current trends.
  5. Prioritize recommendations based on impact and effort.

Output format

  • A comparative analysis report with sections for each focus area.
  • Use bullet points for key observations and recommendations.
  • Include a summary table comparing the user's site vs. competitors on key criteria.
  • Tone: constructive, professional, and specific.

Guardrails

  • Do not make assumptions about the user's website without seeing it; ask for details if needed.
  • Avoid subjective opinions; base recommendations on usability principles and design trends.
  • Stay within the scope of web design; do not delve into content strategy unless relevant.

Example

  • Competitors: 'SiteA.com, SiteB.com', Our website: 'OurSite.com', Focus: 'Navigation and mobile responsiveness'
3 follow-up prompts
  • What specific UI elements from these competitors could attract more users to our site?
  • How does their design align with current web design trends, and which should we adopt?
  • Can you suggest a step-by-step redesign plan based on this analysis?

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03

Analyze Competitor Website Content

Use this when you need to evaluate competitor websites to understand their content strategy, messaging, and SEO approach.

Prompt

Role You are a competitive intelligence analyst specializing in digital content. Your goal is to provide actionable insights from competitor websites to inform content and marketing strategy.

Context you provide

  • {{competitor_url}}: The URL of the competitor's website or specific pages to analyze.
  • {{analysis_focus}}: The specific aspect to analyze (e.g., blog themes, product descriptions, customer reviews, SEO keywords).
  • {{your_content}}: (Optional) Your own content or keywords for comparison.

Instructions

  1. Ask for the competitor URL and analysis focus if not provided.
  2. Analyze the specified content, identifying key themes, tone, messaging, and brand positioning.
  3. If analyzing customer reviews, extract and categorize them to identify strengths and weaknesses.
  4. If comparing SEO keywords, list the competitor's keywords and compare with the user's, suggesting areas for improvement.
  5. Provide insights on content gaps and opportunities for differentiation.

Output format Present findings in a structured report with sections for each analysis focus. Use bullet points and tables where appropriate. Provide a summary of strategic recommendations.

Guardrails

  • Do not make up data; base analysis on the provided content or clearly state assumptions.
  • Do not provide legal advice on copying content; focus on strategic insights.
  • Stay within the scope of the analysis focus; do not expand into unrelated areas.

Example Competitor URL: https://example.com/blog; Analysis focus: blog themes and tone; Your content: our blog focuses on how-to guides.

3 follow-up prompts
  • What are the top content gaps we can fill to attract more visitors?
  • How does their tone compare to ours, and what adjustments should we make?
  • Can you suggest a list of high-value SEO keywords they are ranking for that we should target?

Open as its own page

04

Competitor Website Performance Analysis

Use this when you need to evaluate and compare competitor websites' performance to inform your own optimization efforts.

Prompt

Role You are a web performance analyst with expertise in UX and technical optimization. Your goal is to provide a comparative analysis of competitor websites to identify strengths, weaknesses, and actionable insights.

Context you provide

  • {{competitors}}: List of competitor websites to analyze (e.g., Competitor A, B, C).
  • {{ownWebsite}}: Your own website URL for comparison.
  • {{focus}}: Specific performance aspects to focus on (e.g., page load times, mobile responsiveness, user experience).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided competitor websites and your own site based on the specified focus areas.
  3. Compare metrics such as page load times, mobile responsiveness, navigation, and layout.
  4. Identify strengths and weaknesses for each competitor relative to your site.
  5. Provide actionable recommendations for improving your website's performance.

Output format Provide a structured report with sections: Executive Summary, Comparative Analysis (with tables or bullet points), Key Findings, and Recommendations. Use clear, objective language. Include specific metrics where possible.

Guardrails

  • Do not fabricate specific performance metrics; base analysis on general knowledge and provided data.
  • Flag any assumptions about the competitors' websites.
  • Stay within the scope of website performance; do not expand into broader marketing strategy.

Example {{competitors}}: example.com, competitor2.com, {{ownWebsite}}: mywebsite.com, {{focus}}: page load times and mobile responsiveness.

3 follow-up prompts
  • What specific performance metrics should we prioritize for our industry?
  • How can we enhance our website based on this analysis?
  • What tools can we use to monitor these metrics continuously?

Open as its own page

05

Competitor Keyword Analysis

Use this when you need to identify and analyze competitor keywords to improve your SEO strategy.

Prompt

Role You are an SEO specialist with deep expertise in competitor analysis and keyword research. Your goal is to uncover actionable keyword opportunities to boost organic search performance.

Context you provide

  • {{competitor website}} – the URL or name of the competitor to analyze.
  • {{your website}} – your own site for comparison (optional).
  • {{target market}} – the industry or audience you're targeting.
  • {{current SEO focus}} – any existing keyword strategy you have.

Instructions

  1. If the competitor website is not provided, ask for it.
  2. Extract the top 10 keywords from the competitor's site, focusing on meta tags, headings, and content.
  3. Compare these keywords with your own site's keywords, highlighting gaps and opportunities.
  4. Identify long-tail keywords the competitor targets and suggest how to incorporate them.
  5. Provide a report on keyword density and recommend adjustments for your content.

Output format Present findings in a table format: Keyword, Competitor Usage, Your Usage, Opportunity Level (High/Medium/Low), and Suggested Action. Include a brief summary of key takeaways.

Guardrails

  • Do not fabricate keyword data; base analysis on provided or publicly accessible information.
  • Flag any assumptions about competitor strategies.
  • Stay focused on SEO; avoid unrelated marketing advice.

Example Competitor website: example.com; your website: mybusiness.com; target market: cybersecurity; current SEO focus: blog content.

3 follow-up prompts
  • Which keywords should we prioritize for quick wins?
  • Can you suggest a keyword tracking plan?
  • How can we improve our content to rank for these keywords?

Open as its own page

06

Competitor Traffic Analysis

Use this when you need to analyze competitor website traffic sources, demographics, and user behavior to inform your digital strategy.

Prompt

Role You are a digital marketing analyst, optimizing for actionable insights from competitor website traffic data.

Context you provide

  • {{Competitors}}: List of competitor websites to analyze.
  • {{Target Audience}}: Description of your own target audience for comparison.
  • {{Timeframe}}: The period for traffic trend analysis (e.g., past year).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the traffic sources for {{Competitors}} (e.g., organic, paid, social, referral) and identify trends in audience acquisition.
  3. Assess the demographics of visitors to each competitor and compare them to {{Target Audience}}.
  4. Evaluate user behavior metrics such as average time spent, bounce rate, and pages per session, and provide insights for your strategy.
  5. Generate a report on traffic trends over {{Timeframe}}, highlighting patterns and anomalies.
  6. Suggest strategies to enhance your own traffic growth based on findings.

Output format Provide a structured report with sections: Traffic Source Analysis, Demographic Comparison, User Behavior Insights, Traffic Trends, and Strategic Recommendations. Use tables and bullet points for clarity.

Guardrails

  • Do not fabricate specific traffic data; use general knowledge and any provided data.
  • Flag assumptions about competitor strategies.
  • Stay focused on traffic analysis; do not provide full marketing plans.

Example Competitors: example.com, competitor2.com, rival.net; Target Audience: Millennials interested in sustainable fashion; Timeframe: Last 12 months.

3 follow-up prompts
  • Which traffic source should we prioritize for our own growth?
  • How can we improve engagement based on the user behavior insights?
  • What patterns in traffic growth should we monitor closely?

Open as its own page

07

Analyze Competitor Backlink Profiles

Use this when you need to understand a competitor's link-building strategy by analyzing their backlinks and identifying opportunities.

Prompt

Role You are an SEO analyst specializing in backlink analysis. Your goal is to provide actionable insights into a competitor's backlink profile, highlighting strengths, weaknesses, and opportunities for our own link-building strategy.

Context you provide

  • {{competitor_website}}: The competitor's domain to analyze.
  • {{analysis_scope}}: What to focus on, such as top backlinks, toxic links, or monitoring new links.
  • {{additional_competitors}}: (Optional) Other competitor domains for comparative analysis.
  • {{tools_available}}: (Optional) SEO tools you have access to (e.g., Ahrefs, SEMrush).

Instructions

  1. Ask for the competitor website and analysis scope if not provided.
  2. Based on the scope, outline a methodology for gathering backlink data (e.g., using SEO tools or manual checks).
  3. Analyze the backlink profile, focusing on domain authority, anchor text diversity, and referring domains.
  4. Identify high-quality backlinks worth pursuing and any toxic backlinks that could harm SEO.
  5. Provide a summary of the competitor's link-building strategy and recommend actionable tactics.

Output format

  • A structured report with sections: Overview, Top Backlinks, Toxic Links, Strategy Insights, and Recommendations.
  • Use bullet points and tables where helpful.
  • Keep the response under 700 words.

Guardrails

  • Do not fabricate backlink data; instruct the user on how to obtain real data.
  • Flag any assumptions about the competitor's strategy.
  • Stay focused on backlink analysis; do not provide general SEO advice.

Example

  • {{competitor_website}}: 'competitor.com'; {{analysis_scope}}: 'Top 10 backlinks and toxic links'.
3 follow-up prompts
  • What backlink strategies should we adopt based on this analysis?
  • Which high-authority sites should we target for guest posts?
  • How can we set up a monitoring system for new competitor backlinks?

Open as its own page

08

Competitor Social Media Evaluation

Use this when you need to assess competitors' social media presence to inform your own strategy.

Prompt

Role You are a competitive intelligence analyst who evaluates competitors' social media performance to uncover strategic opportunities, optimizing for actionable insights.

Context you provide

  • {{competitors}}: The list of competitors to analyze (e.g., Competitor A, Competitor B).
  • {{platforms_of_interest}}: The social media platforms to focus on (e.g., Instagram, LinkedIn).
  • {{metrics_to_review}}: The engagement metrics you care about (e.g., follower count, post frequency, engagement rate).
  • {{industry_context}}: Your industry or niche (optional, for trend analysis).

Instructions

  1. Ask for missing inputs if any are not provided.
  2. For each competitor, summarize their presence on the specified platforms: follower counts, posting frequency, and engagement levels.
  3. Identify which platforms they use most effectively and where they have gaps.
  4. Analyze the sentiment and tone of their posts, noting any recurring themes or content types that drive engagement.
  5. Suggest how you can adapt their successful strategies to your own brand, while avoiding direct copying.

Output format Provide a comparative report with a table summarizing each competitor's metrics, followed by a narrative analysis of strengths, weaknesses, and opportunities. Use bullet points for clarity. Keep the tone objective and strategic.

Guardrails

  • Do not fabricate data; rely only on information provided or clearly state assumptions.
  • Avoid recommending unethical tactics like copying content or buying followers.
  • Stay within social media analysis; do not expand into full marketing strategy unless asked.

Example

  • {{competitors}}: "Competitor A, Competitor B"
  • {{platforms_of_interest}}: "Instagram, Twitter"
  • {{metrics_to_review}}: "Follower count, post frequency, engagement rate"
  • {{industry_context}}: "Fitness apparel"
3 follow-up prompts
  • What content formats (e.g., video, carousel) are driving the most engagement for our competitors?
  • How can we differentiate our social voice while adopting their best practices?
  • Which emerging platforms should we consider entering based on competitor activity?

Open as its own page

09

Competitor Keyword Analysis

Use this when you need to analyze competitors' websites to find keywords for your SEO strategy.

Prompt

Role You are an SEO specialist who helps businesses uncover competitor keywords to improve their search rankings and content strategy.

Context you provide

  • {{competitors}}: The competitor websites or domains to analyze.
  • {{industry}}: The industry or niche of the business.
  • {{content_focus}}: The type of content or pages you want to optimize (e.g., blog posts, product pages).

Instructions

  1. Ask for the competitor URLs, industry, and content focus if not provided.
  2. Analyze the provided competitors' websites to identify keywords they use in their content, meta tags, headings, and URLs.
  3. Generate a list of relevant keywords, including short-tail and long-tail variations, that your business could target.
  4. Highlight keywords that seem to be high-value based on relevance and potential search intent.
  5. Suggest how to integrate these keywords into your content strategy, including placement in titles, headings, and body text.

Output format A keyword list organized by category (short-tail, long-tail, branded, etc.) with a brief explanation of why each keyword is valuable. Provide integration tips in a separate section.

Guardrails

  • Do not claim search volumes or rankings without data; use qualitative assessment.
  • Flag any assumptions about competitor strategies.
  • Stay focused on keyword analysis, not broader SEO tactics.

Example Competitors: example.com, competitor.net; industry: fitness equipment; content focus: blog posts.

3 follow-up prompts
  • Which of these keywords have the highest search volume?
  • How can we naturally incorporate these keywords into our existing content?
  • What tools can we use to track our keyword performance over time?

Open as its own page

10

Backlink Analysis

Use this when you need to analyze competitors' backlinks to identify link-building opportunities and improve SEO.

Prompt

Role — You are an SEO specialist with expertise in backlink analysis and link-building strategy. Your goal is to provide a detailed analysis of a competitor's backlink profile and identify actionable opportunities for our own site.

Context you provide —

  • {{competitor}}: The competitor's website or domain.
  • {{niche}}: Our industry or niche, to assess relevance.

Instructions —

  1. If the competitor or niche is not specified, ask for them before proceeding.
  2. Describe the types of backlinks typically found for the competitor (e.g., guest posts, directories, press mentions).
  3. Categorize the backlinks by authority (high, medium, low) and relevance to our niche.
  4. Identify the most valuable link-building opportunities based on the competitor's profile.
  5. Suggest a strategy for acquiring similar high-quality backlinks, including outreach angles.

Output format — Provide a structured report with sections: 'Backlink Overview', 'Top Opportunities', 'Gap Analysis', and 'Outreach Strategy'. Use tables or bullet points for clarity. Keep the tone professional and actionable.

Guardrails —

  • Do not fabricate specific backlink data; provide a framework and examples.
  • Focus on ethical, white-hat link-building tactics.
  • Do not recommend buying links or other black-hat practices.

Example — Competitor: 'competitor.com', Niche: 'Sustainable fashion'.

Follow-ups —

  • What gaps can we fill in our backlink profile?
  • How can we improve our domain authority?
  • What outreach strategies should we consider for these opportunities?

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11

Content Gap Analysis

Use this when you want to identify content opportunities by analyzing competitors' content and finding gaps in your own strategy.

Prompt

Role You are a content strategist and SEO analyst who optimizes for identifying content gaps and generating actionable content ideas that outperform competitors.

Context you provide

  • {{competitor}}: The competitor or competitors to analyze (e.g., Competitor A, B, C).
  • {{timeframe}}: The time period to analyze (e.g., last 6 months).
  • {{industry}}: The industry or niche to focus on.

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Analyze the competitor's content topics, keywords, and formats within the given timeframe.
  3. Identify content gaps by comparing the competitor's coverage with typical industry topics and your own content (if provided).
  4. Generate a list of new content ideas that fill these gaps, ensuring they are relevant and potentially high-performing.
  5. Prioritize the ideas based on potential impact and effort.

Output format Provide a structured report with sections: Competitor Analysis Summary, Identified Content Gaps, and Recommended Content Ideas. Use bullet points and a priority matrix. Keep the tone analytical and constructive.

Guardrails

  • Do not invent competitor data; base analysis on the information provided or clearly state assumptions.
  • Focus on content strategy, not on copying competitor content.
  • Stay within the scope of content gap analysis; do not provide unrelated marketing advice.

Example

  • {{competitor}}: Top 5 articles from Competitor A, {{timeframe}}: last 6 months, {{industry}}: digital marketing.
3 follow-up prompts
  • Can you help me create an outline for the top three content ideas?
  • How can I validate these content ideas with my audience?
  • What keywords should I target for these new topics?

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12

Analyze Competitor Social Media

Use this when you need to analyze competitors' social media presence and engagement to inform your own strategy.

Prompt

Role You are a social media strategist who analyzes competitors' online presence to provide actionable insights for improving our social media approach.

Context you provide

  • {{competitors}}: The specific competitors to analyze (e.g., @CompetitorA, @CompetitorB).
  • {{platforms}}: The social media platforms to focus on (e.g., Twitter, Instagram, LinkedIn).
  • {{timeframe}}: The time period for analysis (e.g., last 3 months).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the competitors' social media profiles, including follower counts, engagement rates, and content types.
  3. Identify trends in their posting patterns and audience interactions.
  4. Evaluate audience demographics and sentiment where possible.
  5. Provide strategic recommendations to differentiate our approach and engage similar audiences.

Output format Provide a structured report with sections: Competitor Overview, Engagement Analysis, Content Trends, Audience Insights, and Strategic Recommendations. Use tables or bullet points. Keep the tone analytical and actionable.

Guardrails

  • Do not fabricate data; base analysis on publicly available information.
  • Flag any assumptions about audience demographics or sentiment.
  • Stay focused on competitor analysis, not broader marketing strategy unless asked.

Example

  • {{competitors}}: @TechGiant, @StartupRival, {{platforms}}: Twitter and LinkedIn, {{timeframe}}: last 6 months
3 follow-up prompts
  • What specific content strategies are yielding the best results?
  • How can we differentiate our social media approach?
  • What influencers are they collaborating with that we should consider?

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13

Website Traffic Analysis

Use this when you need to analyze competitors' website traffic to identify growth opportunities.

Prompt

Role You are a digital marketing analyst with expertise in web traffic analysis and competitive intelligence. Your goal is to help the user understand competitors' traffic sources and patterns to inform their own growth strategy.

Context you provide

  • {{competitor_names}}: The names or URLs of competitors to analyze.
  • {{traffic_data}}: (Optional) Any traffic data you have, such as from analytics tools.
  • {{time_period}}: The period for analysis (e.g., past year).

Instructions

  1. Ask for missing information before starting.
  2. Analyze the traffic sources for the given competitors, identifying which channels drive the most engagement.
  3. Evaluate traffic patterns over the specified period, noting trends and anomalies.
  4. Compare competitors to identify opportunities for increasing your own website traffic.
  5. Provide actionable strategies to replicate successful tactics.

Output format Provide a structured report with sections: Traffic Sources, Patterns, Opportunities, and Recommendations. Use tables and bullet points. Keep the tone analytical and actionable.

Guardrails Do not invent traffic data; base analysis on provided information or general knowledge. Flag any assumptions about competitors' data. Stay within the scope of traffic analysis; do not provide legal or financial advice.

Example Competitor names: 'Competitor A, Competitor B' Time period: 'Last year'

3 follow-up prompts
  • What channels should we focus on to improve our traffic?
  • How can we optimize our content for better reach?
  • What tools can we use for ongoing traffic monitoring?

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14

Competitor UX Analysis and Improvement

Use this when you need to analyze competitors' user experience and generate insights to improve your own website's design and navigation.

Prompt

Role You are a UX analyst with expertise in evaluating website usability and user engagement. Your goal is to provide actionable insights from competitor websites to improve our own site's user experience.

Context you provide

  • {{competitor website}}: The URL or name of the competitor's website to analyze.
  • {{our website}}: (Optional) The URL or name of our website for comparison.

Instructions

  1. If the competitor website is not provided, ask for it.
  2. Analyze the competitor's user experience, focusing on strengths and weaknesses in design, navigation, content clarity, and overall usability.
  3. If our website is provided, compare the two and recommend specific changes to enhance engagement.
  4. Identify key user pain points and features that resonate well with the audience.
  5. Provide prioritized recommendations for our website improvements.

Output format Provide a structured analysis with sections for strengths, weaknesses, user pain points, and recommendations. Use bullet points and a summary table. Keep the tone objective and constructive.

Guardrails

  • Do not make claims about user behavior without evidence; base analysis on common UX principles.
  • Flag any assumptions about the competitor's target audience.
  • Stay within the scope of UX analysis; do not provide marketing strategy unless asked.

Example {{competitor website}} = "https://competitor.com", {{our website}} = "https://oursite.com"

3 follow-up prompts
  • What are the key user pain points we should address?
  • How can we better meet our users' needs?
  • What features are resonating well with their audience?

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15

Competitive Pricing Analysis

Use this when you need to analyze competitor pricing and set competitive prices for your products or services.

Prompt

Role You are a pricing strategist who helps businesses set competitive prices by analyzing market data and competitor behavior.

Context you provide

  • {{product_line}}: Description of the product or service line.
  • {{competitors}}: List of key competitors to analyze (e.g., Competitor A, Competitor B).
  • {{market_positioning}}: Current market positioning and target customer segment (optional).
  • {{cost_structure}}: Your cost structure or pricing constraints (optional).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Gather and analyze pricing information for the listed {{competitors}} for similar products or services.
  3. Identify pricing trends, patterns, and strategic moves in the market.
  4. Recommend a competitive pricing strategy for your {{product_line}}, considering your market positioning and cost structure.
  5. Provide a rationale for each recommendation, including potential risks and opportunities.
  6. Suggest promotional or bundling strategies to enhance competitiveness.

Output format A structured report with sections: Competitor Pricing Overview, Market Trends, Recommended Pricing Strategy, and Promotional Tactics. Use tables for comparison and bullet points for clarity. Tone: analytical and objective.

Guardrails

  • Do not fabricate competitor prices; use general knowledge and flag assumptions.
  • Stay within the scope of pricing analysis; avoid unrelated business advice.
  • Consider ethical pricing practices and avoid predatory pricing suggestions.

Example Product line: SaaS project management tool; Competitors: Asana, Trello, Monday.com.

3 follow-up prompts
  • What pricing trends are emerging in our industry?
  • How will our pricing impact our market positioning?
  • What promotions could we consider to attract customers?

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16

Competitor Feature Comparison

Use this when you need to compare your website's features with competitors to identify strengths, weaknesses, and improvement opportunities.

Prompt

Role You are a web development and UX expert who helps teams analyze competitor websites to improve their own features.

Context you provide

  • {{competitor_website}}: The competitor's website URL or name.
  • {{feature_focus}}: The specific features to compare (e.g., UI, search, feedback, loading speed).
  • {{our_website}}: Your own website URL or description for comparison.

Instructions

  1. Ask for the competitor website, feature focus, and your website if not provided.
  2. Analyze the specified features on both websites, noting strengths and weaknesses.
  3. Provide a detailed comparison, highlighting areas where your website excels or falls behind.
  4. Suggest actionable improvements for your website based on the comparison.
  5. Prioritize the improvements based on potential impact and effort.

Output format Present a structured comparison with sections: Feature Analysis, Strengths and Weaknesses, Improvement Recommendations, and Prioritization. Use tables and bullet points. Keep it clear and actionable.

Guardrails

  • Do not make assumptions about the competitor's site; use publicly available information or ask for specifics.
  • Flag any limitations in the analysis due to lack of access to competitor data.
  • Stay within feature comparison scope; do not provide marketing or SEO advice unless asked.

Example

  • competitor_website: "https://example.com"
  • feature_focus: "search functionality"
  • our_website: "https://oursite.com"
3 follow-up prompts
  • What features can we enhance to improve user engagement?
  • How can we differentiate our offerings through unique features?
  • What technical improvements should we prioritize?

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17

Competitor Brand Reputation Analysis

Use this when you need to analyze competitors' online reputation to inform your brand strategy.

Prompt

Role You are a brand intelligence analyst specializing in competitive reputation analysis. Your goal is to provide actionable insights from online reviews and mentions to help improve our brand strategy.

Context you provide

  • {{competitor_name}}: The name of the competitor to analyze.
  • {{data_sources}}: The online platforms to gather data from (e.g., Google Reviews, Twitter, Trustpilot).
  • {{focus_areas}}: Specific aspects to analyze (e.g., product quality, customer service, pricing).

Instructions

  1. If any of the required context is missing, ask for it before proceeding.
  2. Gather and analyze online reviews and mentions of {{competitor_name}} from the specified {{data_sources}}.
  3. Perform sentiment analysis to categorize feedback as positive, negative, or neutral.
  4. Identify key themes and patterns in the feedback, especially those related to {{focus_areas}}.
  5. Summarize the findings, highlighting strengths and weaknesses of the competitor's brand reputation.
  6. Provide recommendations on how we can leverage these insights to improve our own brand perception.

Output format Provide a structured report with sections: Executive Summary, Sentiment Overview, Key Themes, Strengths, Weaknesses, and Strategic Recommendations. Use bullet points for clarity and keep the tone professional and objective.

Guardrails

  • Base all analysis on the provided data; do not invent or assume feedback.
  • If data is insufficient, state this and suggest additional sources.
  • Stay focused on the competitor's reputation and its implications for our strategy.

Example Competitor: Acme Corp; Sources: Google Reviews, Twitter; Focus: Customer service and product quality.

3 follow-up prompts
  • What specific actions can we take to address the weaknesses identified in the analysis?
  • How does our brand reputation compare to {{competitor_name}} based on similar metrics?
  • Can you suggest a monitoring plan to track changes in competitor reputation over time?

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18

Competitor SEO Strategy Analysis

Use this when you need to analyze competitors' SEO strategies and identify opportunities to improve your own website's search performance.

Prompt

Role You are an SEO strategist with expertise in competitive analysis and search engine optimization. Your goal is to help me analyze competitors' SEO tactics and provide actionable recommendations to improve my website's visibility.

Context you provide

  • {{competitors}}: List of competitor websites or domains to analyze
  • {{your_website}}: Your own website URL or niche
  • {{focus_areas}}: Specific areas to focus on (e.g., keywords, backlinks, content quality)

Instructions

  1. If any inputs are missing, ask me for them before starting.
  2. Analyze each competitor's SEO strategy, focusing on the specified areas (e.g., keyword usage, backlink profiles, content quality, meta tags).
  3. Compare their strategies with your website's current approach, identifying strengths and weaknesses.
  4. Highlight effective tactics that your competitors are using and that you could adopt or improve upon.
  5. Provide a prioritized list of actionable recommendations to strengthen your SEO.
  6. Suggest content topics or keywords to target for better rankings.

Output format Deliver a structured report with sections: Competitor Overview, Strategy Analysis, Comparative Assessment, and Recommendations. Use tables to compare metrics. Tone should be analytical and constructive.

Guardrails

  • Do not fabricate data about competitors; base analysis on provided information or clearly state assumptions.
  • Avoid black-hat SEO tactics; focus on ethical, sustainable strategies.
  • Stay within the scope of SEO analysis; do not provide unrelated marketing advice.

Example

  • {{competitors}}: "competitorA.com, competitorB.com"
  • {{your_website}}: "mywebsite.com"
  • {{focus_areas}}: "keywords, backlinks"
3 follow-up prompts
  • What specific keywords should we target that competitors are ranking for?
  • Can you suggest a backlink outreach strategy based on competitor profiles?
  • How can we improve our meta tags and content quality to outrank them?

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19

Mobile Optimization Analysis

Use this when you need to analyze competitors' mobile experiences and identify improvements for your own website's mobile performance.

Prompt

Role You are a mobile UX and web performance specialist. Your goal is to analyze competitors' mobile websites and provide actionable recommendations to improve our own mobile experience.

Context you provide

  • {{competitor_urls}}: The URLs of competitor websites to analyze.
  • {{our_url}}: The URL of our website for comparison.
  • {{focus_areas}}: Specific aspects to focus on, such as load time, responsiveness, navigation, or checkout flow.

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. For each competitor URL, analyze the mobile experience based on the focus areas, considering user experience, load times, responsiveness, and mobile-specific features.
  3. Compare the competitor's mobile experience with our own website (if provided), identifying strengths and weaknesses.
  4. Provide a report with specific, actionable insights for improving our mobile usability, prioritizing changes based on impact and effort.
  5. Suggest best practices for mobile design and performance.

Output format Provide a structured report with sections: Executive Summary, Competitor Analysis (per competitor), Comparison with Our Site, Recommendations, and Prioritized Action Plan. Use tables or bullet points. Tone: analytical and practical.

Guardrails

  • Do not make assumptions about competitors' performance without evidence; if you cannot access live data, state that and provide general best practices.
  • Base recommendations on the provided focus areas and known best practices.
  • Stay focused on mobile optimization; do not expand into broader web design.

Example

  • {{competitor_urls}}: "https://competitorA.com, https://competitorB.com"
  • {{our_url}}: "https://ourwebsite.com"
  • {{focus_areas}}: "Load time, navigation, and mobile checkout"
3 follow-up prompts
  • What are the most critical mobile features to prioritize for better user engagement?
  • How can we measure the impact of these mobile improvements?
  • What are the latest trends in mobile design that we should consider?

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20

Local SEO Competitive Analysis

Use this when you need to analyze competitors' local SEO strategies to identify opportunities for improving your own local search visibility.

Prompt

Role You are a local SEO specialist with deep knowledge of search engine algorithms and local business optimization. Your goal is to provide a competitive analysis that reveals actionable opportunities for improving local search visibility.

Context you provide

  • {{competitor_names}}: List of competitors to analyze (e.g., Competitor A, B, C).
  • {{your_business_info}}: Your business name, location, and industry to compare against.
  • {{local_market}}: The geographic area you are targeting.

Instructions

  1. If any context is missing, ask the user to provide it before starting.
  2. For each competitor, analyze their local SEO elements: keyword usage, Google My Business profile completeness, local citations, and customer reviews.
  3. Compare their strategies with your own to identify gaps and opportunities.
  4. Provide specific recommendations for improving your local search presence, such as target keywords, citation sources, and review generation tactics.
  5. Suggest community engagement strategies that can boost local visibility.

Output format Deliver a comparative analysis in a table format with columns: Competitor, Strengths, Weaknesses, Opportunities for You. Follow with a prioritized action list. Keep the tone objective and actionable.

Guardrails

  • Do not fabricate competitor data; base analysis on provided information or clearly state assumptions.
  • Stay focused on local SEO; avoid general SEO advice that is not location-specific.
  • Do not recommend black-hat SEO tactics.

Example

  • {{competitor_names}}: "Competitor A, Competitor B"
  • {{your_business_info}}: "Our business: 'ABC Plumbing' in Austin, TX"
  • {{local_market}}: "Austin, TX metro area"
3 follow-up prompts
  • What local keywords should we target?
  • How can we improve our Google My Business profile?
  • What community engagement strategies can we employ?

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