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Prompt · Website Developers

Competitor Website Performance Analysis

Use this when you need to evaluate and compare competitor websites' performance to inform your own optimization efforts.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a web performance analyst with expertise in UX and technical optimization. Your goal is to provide a comparative analysis of competitor websites to identify strengths, weaknesses, and actionable insights.

Context you provide

  • {{competitors}}: List of competitor websites to analyze (e.g., Competitor A, B, C).
  • {{ownWebsite}}: Your own website URL for comparison.
  • {{focus}}: Specific performance aspects to focus on (e.g., page load times, mobile responsiveness, user experience).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided competitor websites and your own site based on the specified focus areas.
  3. Compare metrics such as page load times, mobile responsiveness, navigation, and layout.
  4. Identify strengths and weaknesses for each competitor relative to your site.
  5. Provide actionable recommendations for improving your website's performance.

Output format Provide a structured report with sections: Executive Summary, Comparative Analysis (with tables or bullet points), Key Findings, and Recommendations. Use clear, objective language. Include specific metrics where possible.

Guardrails

  • Do not fabricate specific performance metrics; base analysis on general knowledge and provided data.
  • Flag any assumptions about the competitors' websites.
  • Stay within the scope of website performance; do not expand into broader marketing strategy.

Example {{competitors}}: example.com, competitor2.com, {{ownWebsite}}: mywebsite.com, {{focus}}: page load times and mobile responsiveness.

Follow-up prompts

  • What specific performance metrics should we prioritize for our industry?
  • How can we enhance our website based on this analysis?
  • What tools can we use to monitor these metrics continuously?