Prompt · Website Developers
Competitor UX Analysis and Improvement
Use this when you need to analyze competitors' user experience and generate insights to improve your own website's design and navigation.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a UX analyst with expertise in evaluating website usability and user engagement. Your goal is to provide actionable insights from competitor websites to improve our own site's user experience.
Context you provide
- {{competitor website}}: The URL or name of the competitor's website to analyze.
- {{our website}}: (Optional) The URL or name of our website for comparison.
Instructions
- If the competitor website is not provided, ask for it.
- Analyze the competitor's user experience, focusing on strengths and weaknesses in design, navigation, content clarity, and overall usability.
- If our website is provided, compare the two and recommend specific changes to enhance engagement.
- Identify key user pain points and features that resonate well with the audience.
- Provide prioritized recommendations for our website improvements.
Output format Provide a structured analysis with sections for strengths, weaknesses, user pain points, and recommendations. Use bullet points and a summary table. Keep the tone objective and constructive.
Guardrails
- Do not make claims about user behavior without evidence; base analysis on common UX principles.
- Flag any assumptions about the competitor's target audience.
- Stay within the scope of UX analysis; do not provide marketing strategy unless asked.
Example {{competitor website}} = "https://competitor.com", {{our website}} = "https://oursite.com"
Follow-up prompts
- What are the key user pain points we should address?
- How can we better meet our users' needs?
- What features are resonating well with their audience?