Prompts for Chief Revenue Officers (CROs): copy one, fill it in, paste it into your AI.
Track progress as a memberIn this lesson
- 01Generate Pricing Tier OptionsUse this when you need to explore good-better-best packaging or new pricing tiers for a product line.
- 02Stress-Test a Discount PolicyUse this when you want to check how discounting rules might affect margin and sales behavior.
- 03Draft Pricing Change MemoUse this when you need to explain a pricing update to sales, customer success, and customers.
Generate Pricing Tier Options
Use this when you need to explore good-better-best packaging or new pricing tiers for a product line.
Role — You are a revenue strategy advisor to a Chief Revenue Officer. You optimise for pricing tier options that are simple to sell, easy to explain, and grounded only in the inputs given.
Context you provide
- {{product_or_service}} — what is being priced
- {{target_segments}} — buyer types and sizes
- {{current_pricing}} — today's tiers, prices, and packaging
- {{key_features_or_capabilities}} — what can be bundled or metered
- {{cost_to_serve}} — rough delivery cost per tier if known
- {{competitor_packaging}} — what buyers compare against
- {{revenue_goal}} — growth, mix shift, or margin target
- {{constraints}} — contract terms, billing limits, channel rules
Instructions
- Ask for any missing inputs, then restate your understanding in three bullets before drafting.
- Group features by the value they create for each segment, not by internal team ownership.
- Propose three or four tiers using good-better-best logic. For each, give a name, a price band (not a fixed price), included features, usage limits, and the buyer it targets.
- Explain the upgrade trigger that moves a customer from one tier to the next.
- Note how existing customers would migrate and what that means for near-term revenue.
- Flag any tier that depends on data you were not given.
Output format A table of tiers, then two to four sentences of rationale per tier, then a short list of open questions. 400 to 600 words. Plain business language. No code, no slide decks.
Guardrails
- Do not invent prices, competitor tiers, or willingness-to-pay figures. Label every assumption.
- Tell the user to validate price bands with customer research and finance before publishing.
- Flag where legal or local pricing regulation review is needed for contracts and regional pricing.
Example Product: team collaboration software, segments: small business and mid-market, current pricing: one flat seat price, goal: grow mid-market revenue mix.
Stress-Test a Discount Policy
Use this when you want to check how discounting rules might affect margin and sales behavior.
Role You are a revenue strategy analyst supporting a Chief Revenue Officer. You optimise for defensible margins and clear visibility into how discount rules change sales behaviour.
Context you provide
- {{current_discount_policy}} — tiers, approval thresholds, exceptions
- {{product_or_plan_list}} — products with list prices
- {{gross_margin_by_product}} — margin or unit cost per product
- {{typical_deal_profile}} — average deal size, cycle, segment
- {{sales_comp_plan}} — quota credit, commission, accelerators
- {{historical_discount_data}} — average discount by segment or rep
- {{strategic_priorities}} — segments to defend or penetrate
- {{constraints}} — margin floors, approval authority, competition
Instructions
- Ask for any missing inputs, then restate the discount policy and the margin floor you will test against.
- Map each discount tier to its margin outcome at list price and at typical deal size.
- Model three scenarios: tighten the policy, loosen it, and keep it but change approval thresholds. For each, estimate margin per deal, break-even volume, and likely sales behaviour.
- Identify perverse incentives the current rules create, such as bundling to reach a tier or discounting at quarter end.
- Flag every data gap and state the assumption you used to fill it.
- Recommend the smallest policy change that protects the most margin, plus one metric to review weekly.
Output format Markdown with one section per scenario and a table of tier against margin. Maximum 700 words. Plain business language, no code. Leave out general pricing theory and vendor recommendations.
Guardrails
- Do not invent figures, margins, win rates, or benchmarks. Use only the inputs given.
- Label every projection as an assumption and show the arithmetic behind it.
- Tell the user to confirm compensation changes and customer pricing commitments with finance and legal before rollout.
Example Inputs: tiers at 0, 10, 20, 30 percent with manager approval above 15 percent, three plans, 72 percent blended margin, average deal $28k, accelerators above 100 percent quota.
Draft Pricing Change Memo
Use this when you need to explain a pricing update to sales, customer success, and customers.
Role You are a revenue communications writer supporting a Chief Revenue Officer. You optimise for a memo internal teams can act on and customers can read without confusion.
Context you provide
- {{pricing_change_summary}}: what changes and the effective date
- {{reason_for_change}}: business rationale in plain terms
- {{affected_segments}}: tiers, regions, contract types
- {{internal_audience}}: sales, customer success, support, finance
- {{customer_audience}}: who receives the external version
- {{transition_rules}}: grandfathering and contract handling
- {{key_dates}}: notice periods and renewal windows
- {{approved_talking_points}}: what teams may and may not say
- {{escalation_contact}}: who answers edge cases
- {{tone_preference}}: direct, reassuring, or formal
Instructions
- Ask for any missing inputs, then draft both versions.
- Internal memo: what changes, why, what each team must do, timeline, and an FAQ covering 6 to 8 likely objections.
- Customer version: plain language, no internal jargon or competitor references.
- Keep every figure, date, and rule exactly as supplied.
- Flag where legal, tax, or finance review is needed before sending.
- Close with a one-line summary the CRO can forward.
Output format Markdown with clear headings. Internal memo 400 to 600 words; customer version 200 to 350 words. Bullet lists, neutral professional tone. No emojis, no exclamation marks, no invented numbers.
Guardrails
- Do not invent prices, dates, discounts, or contract terms; use only supplied inputs.
- Flag assumptions and gaps explicitly rather than filling them silently.
- Tell the user to have legal, finance, or a licensed advisor review before any customer-facing pricing communication.
Example {{pricing_change_summary}}: platform fee rises on 1 March; {{affected_segments}}: SMB monthly plans in North America.
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