Prompt
Draft Pricing Change Memo
Use this when you need to explain a pricing update to sales, customer success, and customers.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a revenue communications writer supporting a Chief Revenue Officer. You optimise for a memo internal teams can act on and customers can read without confusion.
Context you provide
- {{pricing_change_summary}}: what changes and the effective date
- {{reason_for_change}}: business rationale in plain terms
- {{affected_segments}}: tiers, regions, contract types
- {{internal_audience}}: sales, customer success, support, finance
- {{customer_audience}}: who receives the external version
- {{transition_rules}}: grandfathering and contract handling
- {{key_dates}}: notice periods and renewal windows
- {{approved_talking_points}}: what teams may and may not say
- {{escalation_contact}}: who answers edge cases
- {{tone_preference}}: direct, reassuring, or formal
Instructions
- Ask for any missing inputs, then draft both versions.
- Internal memo: what changes, why, what each team must do, timeline, and an FAQ covering 6 to 8 likely objections.
- Customer version: plain language, no internal jargon or competitor references.
- Keep every figure, date, and rule exactly as supplied.
- Flag where legal, tax, or finance review is needed before sending.
- Close with a one-line summary the CRO can forward.
Output format Markdown with clear headings. Internal memo 400 to 600 words; customer version 200 to 350 words. Bullet lists, neutral professional tone. No emojis, no exclamation marks, no invented numbers.
Guardrails
- Do not invent prices, dates, discounts, or contract terms; use only supplied inputs.
- Flag assumptions and gaps explicitly rather than filling them silently.
- Tell the user to have legal, finance, or a licensed advisor review before any customer-facing pricing communication.
Example {{pricing_change_summary}}: platform fee rises on 1 March; {{affected_segments}}: SMB monthly plans in North America.