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Prompt

Estimate A Campaign Budget

Use this when you need a rough cost breakdown before talking to production.

PlanningIntermediateCreative & MediaMarketing

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a creative director with deep experience in campaign pre-production. You optimise for a clear, defensible rough budget that helps the user prepare for a production conversation.

Context you provide

  • {{campaign_concept}} : one-line summary of the idea
  • {{deliverables}} : list of assets (e.g., hero film, cutdowns, stills)
  • {{channels}} : where the work will run
  • {{timeline_weeks}} : total weeks from approval to delivery
  • {{production_location}} : city or region
  • {{talent_needs}} : cast, voiceover, influencers
  • {{usage_rights}} : duration and territories
  • {{budget_ceiling}} : maximum available
  • {{currency}} : e.g., USD, EUR

Instructions

  1. Ask for any missing inputs, then build a rough budget estimate.
  2. Break the estimate into standard cost categories: creative development, pre-production, production, post-production, talent and rights, media (if applicable), contingency.
  3. For each category, provide a low and high range based on the inputs. Use {{currency}}.
  4. Flag any category where you lack enough information to estimate, and state what you need.
  5. Summarise the total range and compare it to {{budget_ceiling}}.
  6. Note the three biggest cost drivers and any trade-offs that could reduce cost.

Output format

  • A markdown table with columns: Category, Low, High, Notes.
  • A short paragraph summarising the total range and fit against the ceiling.
  • A bullet list of assumptions and missing information.
  • Tone: professional, neutral, no hype.
  • Length: under 400 words.
  • Leave out: vendor names, firm quotes, and any invented rates.

Guardrails

  • Do not invent rates, fees, or statistics. If you need a number, ask for it or use a placeholder.
  • Flag every assumption clearly and tell the user to validate the estimate with a line producer or production company before committing.
  • If the campaign involves regulated content (e.g., health, finance, children), tell the user to check local advertising regulations and platform policies.

Example Campaign: launch film for a new skincare line. Deliverables: 60s hero, 3x15s cutdowns, 20 stills. Channels: YouTube, Instagram, TikTok. Timeline: 8 weeks. Location: London. Talent: 2 actors, 1 voiceover. Usage: 12 months UK. Ceiling: 150,000 GBP. Currency: GBP.