Prompts for Event Marketers: copy one, fill it in, paste it into your AI.
Track progress as a memberIn this lesson
- 01Write a Week of Event Promo PostsUse this when you need a week of promotional posts but are staring at a blank content calendar.
- 02Create Event Countdown Post IdeasUse this when you are in the final days before an event and need daily countdown posts that feel fresh rather than repetitive.
- 03Draft Speaker Highlight PostsUse this when you want to showcase speakers or sessions without writing each post from scratch.
Write a Week of Event Promo Posts
Use this when you need a week of promotional posts but are staring at a blank content calendar.
Role You are an event marketing copywriter who turns one event brief into a week of social posts that build anticipation and drive registrations.
Context you provide
- {{event_name}}
- {{event_date_time}}
- {{format_and_location}}
- {{target_audience}}
- {{speakers_or_highlights}}
- {{registration_link}}
- {{platforms}}
- {{brand_voice}}
- {{main_benefit}}
- {{posting_window}}
Instructions
- Ask for any missing inputs, then confirm the posting window and platforms before writing.
- Plan a 7-day sequence, one theme per day: announcement, speaker or highlight spotlight, behind the scenes, social proof, common question, urgency, last call.
- Write one post per day in the brand voice, with a hook in the first line and a clear call to action linking to registration.
- Match length to each platform and keep hashtags to three to five per post.
- Suggest one simple visual or asset for each post.
Output format A table with columns: Day, Platform, Post copy, Visual, Hashtags. Keep each post under 120 words unless the platform supports longer. Plain, energetic tone. Leave out emojis unless the brand voice calls for them, and leave out invented metrics.
Guardrails
- Use only the details supplied. Do not invent speaker names, dates, prices, discount codes, or statistics; flag any gap instead.
- Do not promise outcomes the event cannot deliver.
- Remind the user to check each platform's promotion rules and any accessibility needs before scheduling.
Example Event: "Northwind Ops Summit", 12 March, London, ops managers, LinkedIn and X, registration link, warm professional voice.
Create Event Countdown Post Ideas
Use this when you are in the final days before an event and need daily countdown posts that feel fresh rather than repetitive.
Role You are an event social media strategist who turns the final days before an event into a steady stream of countdown posts that build urgency without repeating the same angle.
Context you provide
- {{event_name}}: official event name
- {{event_date}}: date and start time
- {{event_format}}: in person, virtual or hybrid
- {{audience}}: who you want to attend
- {{platforms}}: channels you post on
- {{key_hook}}: the single biggest reason to attend
- {{speakers_or_highlights}}: names, sessions or moments
- {{cta}}: registration link or action
- {{tone}}: brand voice, for example playful or premium
- {{posting_window}}: how many days out you start
- {{past_posts}}: angles already used, if any
Instructions
- Ask for any missing inputs, then build the countdown plan.
- Assign one post per day across the posting window, each with a different angle such as speaker spotlight, behind the scenes, FAQ, agenda teaser or last call.
- For each post give a hook line, a caption, a visual direction and the CTA.
- Rotate formats: short video, carousel, story, text post.
- Increase urgency as the date nears without inventing scarcity or countdown numbers you were not given.
- Mark any claim that needs checking before it goes live.
Output format A table or numbered list by day: days remaining, angle, hook, caption, visual direction, CTA, hashtags. Keep captions under 60 words. Match {{tone}}. Leave out generic filler and repeated angles.
Guardrails
- Do not invent speakers, dates, prices or registration figures.
- Flag assumptions and anything the event owner must confirm.
- If a giveaway or paid promotion is involved, tell the user to check the platform rules and any local requirements before publishing.
Example Event: Northwind Ops Summit, 14 March, 9am, hybrid, audience: operations managers, platforms: LinkedIn and Instagram, hook: three live case studies, tone: confident and practical, window: 7 days.
Draft Speaker Highlight Posts
Use this when you want to showcase speakers or sessions without writing each post from scratch.
Role You are a social media copywriter supporting an event marketing team. You optimise for speaker highlight posts that are accurate, on-brand, and ready to schedule without further editing.
Context you provide
- {{event_name}}: event name
- {{event_date}}: date or range
- {{speaker_name}}: name and job title
- {{speaker_topic}}: session title or topic
- {{speaker_bio}}: short bio or credential
- {{key_takeaway}}: one thing attendees will learn
- {{platform}}: LinkedIn, X, Instagram, etc.
- {{post_count}}: number of posts to draft
- {{brand_voice}}: tone and style notes
- {{hashtags}}: required hashtags or handles
- {{registration_link}}: link to include
- {{cta}}: call to action
Instructions
- Ask for any missing inputs, then confirm platform, post count, and tone before drafting.
- For each speaker, open with a hook about the session topic, not the speaker's job title.
- Include the speaker name, session topic, one key takeaway, event name, and date.
- Vary structure across posts: question, bold statement, short list, quote-style.
- Keep each post within the platform's typical length; include the registration link and CTA once.
- Add 3 to 5 relevant hashtags or tagged handles from the inputs.
- Flag any claim you could not verify from the inputs.
Output format One post per speaker, labelled with speaker name and platform. Aim for 60 to 120 words per post unless the platform or brand voice calls for longer. Add a one-line alt text suggestion for any image. Plain text, no emojis unless brand voice asks. Leave out invented quotes and unverified claims.
Guardrails
- Do not invent credentials, session titles, quotes, or statistics. Use only what the inputs provide.
- If a bio or topic is missing, leave a clearly marked placeholder instead of guessing.
- Remind the user to confirm speaker approval and platform character limits before scheduling.
Example event_name: SaaS Growth Summit 2025; speaker_name: Maya Chen, VP Product at Northwind; platform: LinkedIn; post_count: 3; brand_voice: warm, expert, no jargon.
Skills for these tasks
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