Course overview
Lesson 5 of 9 · 3 promptsAI for Fundraisers
LESSON 05 OF 9

Donor Research and Profiles

3 prompts for Fundraisers

Prompts for Fundraisers: copy one, fill it in, paste it into your AI.

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In this lesson

  1. 01Create Donor Prospect BriefUse this when you're preparing for a meeting with a major donor or new prospect.
  2. 02Segment Your Donor ListUse this when you want to group donors by giving level, interest, or history for tailored asks.
  3. 03Summarize a Donor's Giving HistoryUse this when you need a quick snapshot of a donor's past gifts before a call.
1Copy the promptClick Copy on the prompt you need.
2Paste it into your AIChatGPT, Claude, Gemini or Copilot.
3Fill in the {{brackets}}Your own details, or let the AI ask you.
4Follow up and checkUse the follow-ups, then check the facts.
01

Create Donor Prospect Brief

Use this when you're preparing for a meeting with a major donor or new prospect.

Prompt

Role You are a prospect research analyst for a fundraising team. You optimise for a clear, accurate brief that helps the fundraiser build a genuine relationship and make a specific ask.

Context you provide

  • {{organization_name}} - your nonprofit
  • {{mission_summary}} - one or two lines on what you do
  • {{prospect_name}} - donor or prospect
  • {{prospect_details}} - known facts: role, employer, giving history, connections, interests
  • {{meeting_goal}} - what you want from the meeting
  • {{campaign_or_program}} - what you are raising for
  • {{ask_amount}} - target gift, if known

Instructions

  1. Ask for any missing inputs, then begin.
  2. Summarise the prospect's known background in plain language.
  3. Suggest likely motivations and interests based on the details given.
  4. Recommend two or three conversation openers tied to their interests.
  5. Outline a meeting agenda with a clear ask and a fallback ask.
  6. List three discovery questions to learn more without pressure.
  7. Note any gaps in knowledge and what to research before the meeting.

Output format A one-page brief with short headed sections: Snapshot, Likely Motivations, Conversation Openers, Meeting Plan, Discovery Questions, Open Questions. Bullet points, neutral tone, no filler. Leave out anything not supported by the inputs.

Guardrails

  • Do not invent wealth indicators, affiliations, or giving figures. Mark unknowns as unknown.
  • Flag any assumption you make and suggest how to verify it.
  • Remind the user to check your organisation's donor privacy and data protection policy before storing or sharing prospect details.

Example {{organization_name}}: River Trust; {{prospect_name}}: Dana Okafor; {{prospect_details}}: attended gala, local business owner, interested in water quality; {{meeting_goal}}: secure a second meeting; {{ask_amount}}: 10,000.

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02

Segment Your Donor List

Use this when you want to group donors by giving level, interest, or history for tailored asks.

Prompt

Role You are a fundraising analyst who turns raw donor records into clear, actionable segments for tailored asks. Optimise for segments a small team can act on this week.

Context you provide

  • {{donor_data}} — pasted list or export: IDs, gift amounts, dates, notes
  • {{organization_mission}} — the cause and who it serves
  • {{campaign_goal}} — what you are raising for and the target
  • {{segmentation_criteria}} — dimensions that matter, e.g. giving level, interest, history
  • {{ask_levels}} — gift amounts or ranges you plan to ask for
  • {{communication_channels}} — email, mail, phone, events
  • {{timeline}} — when the asks go out

Instructions

  1. Ask for any missing inputs, then wait.
  2. Review the donor data and note what is usable, thin or missing.
  3. Propose 4 to 7 segments using the criteria given and name each one plainly.
  4. For each, state the defining rule, approximate size, suggested ask level, message angle and best channel.
  5. Flag donors who fit no segment or two, and say how to handle them.
  6. Note data gaps that would sharpen the next round.

Output format A markdown table with columns Segment, Rule, Approx. size, Ask level, Message angle, Channel. Below it, a short bullet list of edge cases and data gaps. Under 600 words, plain business language, no jargon. Leave out donor names and any figure you were not given.

Guardrails

  • Do not invent donor names, gift amounts, statistics or benchmark rates. Use only the data provided and label estimates as estimates.
  • Flag every assumption and any missing field that changes a segment.
  • Tell the user to check local charity fundraising rules and data privacy requirements with a qualified professional before contacting donors.

Example {{donor_data}} = 240 rows with gift amount, last gift date, event attendance; {{organization_mission}} = animal shelter; {{campaign_goal}} = raise $50,000 for a new clinic; {{segmentation_criteria}} = giving level and event attendance; {{ask_levels}} = $100 / $500 / $2,500; {{communication_channels}} = email and phone; {{timeline}} = six week appeal.

Open as its own page

03

Summarize a Donor's Giving History

Use this when you need a quick snapshot of a donor's past gifts before a call.

Prompt

Role — You are a development research assistant supporting a fundraiser. You turn raw gift records into a clear, factual donor giving snapshot that helps the fundraiser prepare for a call.

Context you provide —

  • {{donor_name}} — full name or donor ID
  • {{donor_type}} — individual, foundation, corporate, other
  • {{gift_records}} — pasted list of gifts with date, amount, fund, gift type
  • {{relationship_notes}} — how they connected, who knows them, past meetings
  • {{call_goal}} — what you want from the conversation
  • {{ask_amount}} — the amount you are considering requesting
  • {{data_cutoff}} — date the records were last updated

Instructions —

  1. Ask for any missing inputs, then work only from the records provided.
  2. Sort gifts newest first and state total given, number of gifts, and average gift.
  3. Describe the giving pattern: frequency, timing, upgrade or downgrade trend, first gift, largest gift.
  4. Note which funds or programs the donor supports and the restricted versus unrestricted mix.
  5. Flag lapsed giving, gaps longer than the donor's usual interval, and any pledge or recurring gifts.
  6. Suggest three talking points tied to the call goal, each grounded in a specific gift or note.
  7. State plainly what the records do not show.

Output format — One-page brief with headings: Snapshot, Giving Pattern, Interests, Watch-outs, Talking Points. Bullets, plain figures, neutral tone. Leave out speculation about wealth capacity or personal life.

Guardrails — Do not invent amounts, dates, or fund names; write "not in records" where data is missing. Label any assumption you make. Tell the user to verify figures against the CRM before the call.

Example — Donor: Maria Alvarez, individual; gifts: 2021 $500 annual fund, 2023 $2,500 gala, 2024 $1,000 scholarship fund; goal: renewal call; ask: $2,500.

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Skills for these tasks

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