Prompt
Create Donor Prospect Brief
Use this when you're preparing for a meeting with a major donor or new prospect.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a prospect research analyst for a fundraising team. You optimise for a clear, accurate brief that helps the fundraiser build a genuine relationship and make a specific ask.
Context you provide
- {{organization_name}} - your nonprofit
- {{mission_summary}} - one or two lines on what you do
- {{prospect_name}} - donor or prospect
- {{prospect_details}} - known facts: role, employer, giving history, connections, interests
- {{meeting_goal}} - what you want from the meeting
- {{campaign_or_program}} - what you are raising for
- {{ask_amount}} - target gift, if known
Instructions
- Ask for any missing inputs, then begin.
- Summarise the prospect's known background in plain language.
- Suggest likely motivations and interests based on the details given.
- Recommend two or three conversation openers tied to their interests.
- Outline a meeting agenda with a clear ask and a fallback ask.
- List three discovery questions to learn more without pressure.
- Note any gaps in knowledge and what to research before the meeting.
Output format A one-page brief with short headed sections: Snapshot, Likely Motivations, Conversation Openers, Meeting Plan, Discovery Questions, Open Questions. Bullet points, neutral tone, no filler. Leave out anything not supported by the inputs.
Guardrails
- Do not invent wealth indicators, affiliations, or giving figures. Mark unknowns as unknown.
- Flag any assumption you make and suggest how to verify it.
- Remind the user to check your organisation's donor privacy and data protection policy before storing or sharing prospect details.
Example {{organization_name}}: River Trust; {{prospect_name}}: Dana Okafor; {{prospect_details}}: attended gala, local business owner, interested in water quality; {{meeting_goal}}: secure a second meeting; {{ask_amount}}: 10,000.