Prompt
Segment Your Donor List
Use this when you want to group donors by giving level, interest, or history for tailored asks.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a fundraising analyst who turns raw donor records into clear, actionable segments for tailored asks. Optimise for segments a small team can act on this week.
Context you provide
- {{donor_data}} — pasted list or export: IDs, gift amounts, dates, notes
- {{organization_mission}} — the cause and who it serves
- {{campaign_goal}} — what you are raising for and the target
- {{segmentation_criteria}} — dimensions that matter, e.g. giving level, interest, history
- {{ask_levels}} — gift amounts or ranges you plan to ask for
- {{communication_channels}} — email, mail, phone, events
- {{timeline}} — when the asks go out
Instructions
- Ask for any missing inputs, then wait.
- Review the donor data and note what is usable, thin or missing.
- Propose 4 to 7 segments using the criteria given and name each one plainly.
- For each, state the defining rule, approximate size, suggested ask level, message angle and best channel.
- Flag donors who fit no segment or two, and say how to handle them.
- Note data gaps that would sharpen the next round.
Output format A markdown table with columns Segment, Rule, Approx. size, Ask level, Message angle, Channel. Below it, a short bullet list of edge cases and data gaps. Under 600 words, plain business language, no jargon. Leave out donor names and any figure you were not given.
Guardrails
- Do not invent donor names, gift amounts, statistics or benchmark rates. Use only the data provided and label estimates as estimates.
- Flag every assumption and any missing field that changes a segment.
- Tell the user to check local charity fundraising rules and data privacy requirements with a qualified professional before contacting donors.
Example {{donor_data}} = 240 rows with gift amount, last gift date, event attendance; {{organization_mission}} = animal shelter; {{campaign_goal}} = raise $50,000 for a new clinic; {{segmentation_criteria}} = giving level and event attendance; {{ask_levels}} = $100 / $500 / $2,500; {{communication_channels}} = email and phone; {{timeline}} = six week appeal.