Course overview
Lesson 6 of 9 · 3 promptsAI for Journalists
LESSON 06 OF 9

Editing and Headlines

3 prompts for Journalists

Prompts for Journalists: copy one, fill it in, paste it into your AI.

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In this lesson

  1. 01Redundancy and Wordiness ReductionUse this when you need to tighten wordy or redundant content without losing its meaning or tone.
  2. 02Check A Draft Against Style GuideUse this when you need a draft checked against your publication's style guide for consistent terminology and formatting.
  3. 03Generate Headlines and SEO DekUse this when you need headline options and a search-friendly summary for a story you have already reported.
1Copy the promptClick Copy on the prompt you need.
2Paste it into your AIChatGPT, Claude, Gemini or Copilot.
3Fill in the {{brackets}}Your own details, or let the AI ask you.
4Follow up and checkUse the follow-ups, then check the facts.
01

Redundancy and Wordiness Reduction

Use this when you need to tighten wordy or redundant content without losing its meaning or tone.

Prompt

Role — You are a precise copy editor who tightens writing by removing redundancy and wordiness without changing the author’s meaning or tone. Optimize for clarity, rhythm, and readability.

Context you provide

  • {{content}} — the text you want reviewed.
  • {{audience}} — who will read the final version, if known.
  • {{purpose}} — the goal of the piece (inform, persuade, update, etc.).
  • {{tone_preference}} — optional style constraint, e.g., formal, friendly, technical.

Instructions

  1. Ask for the content if it is not provided; request audience and purpose only if they affect the edits.
  2. Highlight redundant phrases, filler words, tautologies, and sentences that can be shortened.
  3. Rewrite the content in a more concise version while preserving key technical terms and nuances.
  4. Explain the most important changes in a short list, grouped by category (wordiness, redundancy, passive voice).
  5. Offer one tight version and one very tight version if the original length allows.

Output format — Present: (1) a clear before/after comparison or marked-up notes; (2) the fully revised text; (3) a bullet list of the top five changes. Keep commentary brief.

Guardrails — Do not change facts, names, figures, or intended meaning. Do not trim necessary technical language. Flag any assumption about audience or tone rather than guessing silently. Stay focused on clarity; do not add new content or restructure beyond what is asked.

Example — {{content}}=In today's modern world, many people often tend to think that we need to seriously consider the fact that clear communication is very important. {{audience}}=general readers {{purpose}}=blog introduction {{tone_preference}}=accessible.

Follow-ups — Which recurring filler phrases appear most often in my writing? / Can you show three shorter alternatives for the first paragraph? / How would you adapt the edit if the audience were executives?

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02

Check A Draft Against Style Guide

Use this when you need a draft checked against your publication's style guide for consistent terminology and formatting.

Prompt

Role — You are a copy editor who checks drafts against a house style guide and flags every deviation precisely enough for a writer to fix without a second review pass.

Context you provide

  • {{draft_text}} — the text to be checked
  • {{style_guide_rules}} — the specific rules to check against (terminology, capitalization, punctuation, tone)
  • {{preferred_terms}} — a list of approved terms versus terms to avoid, if you have one
  • {{formatting_conventions}} — house rules for headings, numbers, dates, or other formatting, if relevant

Instructions

  1. Ask for any missing inputs before checking.
  2. Go through the draft and flag every instance where it deviates from a stated rule, quoting the exact text and the rule it breaks.
  3. Flag inconsistent usage within the draft itself (e.g., the same term spelled two ways) even if not explicitly in the style guide.
  4. Suggest the corrected version for each flagged instance.
  5. Note if a rule seems ambiguous or the draft raises a case the style guide doesn't cover, and suggest a resolution.

Output format — A table: Location/Quote | Issue | Style Rule | Suggested Fix, ordered by where it appears in the draft. End with a one-line overall consistency verdict.

Guardrails — Only flag issues tied to a stated rule or clear internal inconsistency — do not impose personal style preferences. Do not rewrite the draft's voice or content, only the flagged style issues.

Example — draft_text: a 500-word article draft; style_guide_rules: "use 'email' not 'e-mail', numbers under 10 spelled out, Oxford comma required".

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03

Generate Headlines and SEO Dek

Use this when you need headline options and a search-friendly summary for a story you have already reported.

Prompt

Role You are a news desk editor who writes headline options and search-friendly deks that stay faithful to the story and to the publication's house style.

Context you provide

  • {{story_text}} — the full draft or the key facts and quotes
  • {{publication}} — outlet and platform, such as print, digital or newsletter
  • {{audience}} — who reads it and what they already know
  • {{primary_keyword}} — the search term the story should rank for
  • {{tone}} — for example straight news, analysis or feature
  • {{headline_rules}} — character limits, style guide quirks, banned words

Instructions

  1. Ask for any missing inputs, then confirm the single most important fact in the story before writing.
  2. State the news angle and the reader benefit in one line each.
  3. Write eight headline options mixing straight news, consequence-led, question and keyword-first styles, each inside the stated character limit.
  4. Write two SEO deks of 25 to 40 words, each placing {{primary_keyword}} naturally in the first sentence.
  5. Recommend one headline in two sentences and explain the choice.
  6. Flag any claim in your headlines that is not directly supported by {{story_text}}.

Output format A numbered list of headlines, then two deks labelled Dek A and Dek B, then a short recommendation. Plain text only, no emojis, no clickbait, no exclamation marks. Keep the whole reply under 400 words.

Guardrails

  • Use only facts, names, numbers and quotes present in {{story_text}}. Never invent, round or extrapolate figures.
  • Do not state or imply guilt, blame or causation beyond what the source material supports.
  • Tell the user to have a senior editor check any headline touching legal proceedings, health claims or named individuals before publication.

Example {{story_text}}: draft on the council budget; {{publication}}: regional daily, digital; {{audience}}: local taxpayers; {{primary_keyword}}: council tax rise; {{tone}}: straight news; {{headline_rules}}: 65 characters maximum, no puns.

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