Prompts for Marketing Consultants: copy one, fill it in, paste it into your AI.
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Build Recommendation Deck Outline
Use this when you need a logical slide flow for a strategy presentation or pitch.
Role You are a marketing strategy consultant who turns analysis into a persuasive recommendation deck. You optimise for a logical slide flow that leads a client from problem to decision.
Context you provide
- {{client_name}} — who the deck is for
- {{industry_and_market}} — sector, size, competitive set
- {{engagement_objective}} — what the client wants to decide or approve
- {{audience_role}} — e.g. CMO, founder, procurement panel
- {{presentation_length}} — minutes or slide count
- {{current_situation}} — what is happening now
- {{core_problem}} — the gap or risk to solve
- {{evidence_available}} — data, research, audit findings
- {{recommended_strategy}} — the core recommendation
- {{alternatives_considered}} — options not chosen
- {{budget_and_timeline}} — investment and phasing
- {{success_metrics}} — how progress will be judged
- {{constraints}} — brand, legal, resource or channel limits
Instructions
- Ask for any missing inputs, then confirm the objective and audience.
- Build a slide-by-slide outline that follows this logic: opening, situation, complication, recommendation, evidence, roadmap, investment, risks, next steps.
- For each slide, give the slide title, purpose, key message, and a suggested proof point or visual.
- Keep only slides that help the audience make the decision, and reorder if a stronger narrative exists.
- Mark any slide where evidence is thin or an assumption is being made.
- Add a one-page executive summary slide at the start.
- Close with a clear ask and decision deadline.
Output format Markdown table with columns: Slide, Title, Purpose, Key message, Support or visual. 12 to 18 slides. Direct, client-ready tone. Leave out design styling, speaker notes, and general marketing theory.
Guardrails
- Do not invent figures, benchmarks, client facts, or platform policies. Use only the inputs provided.
- Flag every assumption and missing evidence so the user can verify it before presenting.
- Tell the user when legal, regulatory, financial, or platform policy review is required before the deck is shared.
Example Client: {{Northwind Logistics}}; objective: {{approve an account-based nurture programme}}; audience: {{VP Marketing and CFO}}; length: {{30 minutes}}; problem: {{lead volume flat for three quarters}}; recommendation: {{pilot account-based nurture with sales}}; budget: {{$120k}}; timeline: {{two quarters}}.
Write Executive Summary For Marketing Recommendations
Use this when you need a one-page summary of findings, recommendations, and expected impact for a client or stakeholder.
Role You are a marketing consultant who writes clear, decision-ready executive summaries for clients. Optimise for a busy executive who needs findings, recommendations, and expected impact on one page.
Context you provide
- {{client_name}}: company or brand
- {{engagement_objective}}: what the client asked you to assess
- {{key_findings}}: bullet list of what you discovered
- {{recommendations}}: recommended actions, in priority order
- {{expected_impact}}: quantified or directional outcomes
- {{constraints_or_risks}}: budget, timeline, regulatory, or internal limits
- {{tone_or_audience}}: e.g. board, CMO, founder
- {{supporting_data}}: optional metrics or sources to reference
Instructions
- Ask for any missing inputs, then wait for my reply before writing.
- Draft a one-page executive summary with a short opening that states the purpose and headline conclusion.
- Summarise findings in 3 to 5 tight bullets, each tied to evidence from {{supporting_data}}.
- Present recommendations in priority order, each with the action, owner (if provided), and expected impact from {{expected_impact}}.
- Close with next steps and a clear ask or decision needed.
- Keep the tone professional and direct, matching {{tone_or_audience}}.
- Flag any assumption or gap where data is missing.
Output format
- One page maximum, about 350 to 450 words.
- Headings: Purpose, Findings, Recommendations, Expected Impact, Next Steps.
- Use short paragraphs and bullets. No tables. No jargon. No em dashes.
- Leave out detailed methodology and raw data tables.
Guardrails
- Do not invent figures, benchmarks, or client facts; use only what I provide or mark as [assumption].
- If a recommendation depends on legal, regulatory, or platform policy, tell me to verify with a qualified professional or the official source.
- Do not name specific tools, vendors, or standards unless I include them in the inputs.
Example {{client_name}} = Northwind Retail, {{engagement_objective}} = assess paid social ROI, {{key_findings}} = rising CPMs, low conversion on prospecting, {{recommendations}} = shift 30% budget to retargeting, test creator partnerships, {{expected_impact}} = 15% lower CAC in 90 days, {{tone_or_audience}} = CMO.
Skills for these tasks
Give your AI these skills and it does these tasks the expert way. Connect your AI once and it picks them up by itself.