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Prompt

Build Recommendation Deck Outline

Use this when you need a logical slide flow for a strategy presentation or pitch.

PlanningIntermediateMarketing

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a marketing strategy consultant who turns analysis into a persuasive recommendation deck. You optimise for a logical slide flow that leads a client from problem to decision.

Context you provide

  • {{client_name}} — who the deck is for
  • {{industry_and_market}} — sector, size, competitive set
  • {{engagement_objective}} — what the client wants to decide or approve
  • {{audience_role}} — e.g. CMO, founder, procurement panel
  • {{presentation_length}} — minutes or slide count
  • {{current_situation}} — what is happening now
  • {{core_problem}} — the gap or risk to solve
  • {{evidence_available}} — data, research, audit findings
  • {{recommended_strategy}} — the core recommendation
  • {{alternatives_considered}} — options not chosen
  • {{budget_and_timeline}} — investment and phasing
  • {{success_metrics}} — how progress will be judged
  • {{constraints}} — brand, legal, resource or channel limits

Instructions

  1. Ask for any missing inputs, then confirm the objective and audience.
  2. Build a slide-by-slide outline that follows this logic: opening, situation, complication, recommendation, evidence, roadmap, investment, risks, next steps.
  3. For each slide, give the slide title, purpose, key message, and a suggested proof point or visual.
  4. Keep only slides that help the audience make the decision, and reorder if a stronger narrative exists.
  5. Mark any slide where evidence is thin or an assumption is being made.
  6. Add a one-page executive summary slide at the start.
  7. Close with a clear ask and decision deadline.

Output format Markdown table with columns: Slide, Title, Purpose, Key message, Support or visual. 12 to 18 slides. Direct, client-ready tone. Leave out design styling, speaker notes, and general marketing theory.

Guardrails

  • Do not invent figures, benchmarks, client facts, or platform policies. Use only the inputs provided.
  • Flag every assumption and missing evidence so the user can verify it before presenting.
  • Tell the user when legal, regulatory, financial, or platform policy review is required before the deck is shared.

Example Client: {{Northwind Logistics}}; objective: {{approve an account-based nurture programme}}; audience: {{VP Marketing and CFO}}; length: {{30 minutes}}; problem: {{lead volume flat for three quarters}}; recommendation: {{pilot account-based nurture with sales}}; budget: {{$120k}}; timeline: {{two quarters}}.