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Video course · 11 chapters · 61 min · certificate

AI-Powered Creative QA and Ad Set Testing

Motion (Creative Analytics) teaches how to QA ad sets and individual creative with AI. The chapters cover creative test structure, objective pass-fail checklists, launch gates, and workflow bottlenecks.

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What you'll learn

  • Structure creative tests around one variable and clear learnings.
  • Evaluate ad sets before judging individual ads.
  • Apply a pass-fail checklist for compliance, packaging, usage rights, and safe zones.
  • Judge hook quality, sound-off playback, readability, and pacing.
  • Decide when to launch or wait based on objective criteria.
  • Document QA steps to reduce reviewer bottlenecks.

Chapters

11 chapters · 60:46
  1. 3:21 01Ad Set QA Members Intro: Why You Should QA the Ad Set, Not Just the Ad Start QA at the ad set level because spend and settings influence whether a creative gets a fair test.
  2. 2:19 02Test Design Members How to Structure a Creative Test Define what you are testing, what you will learn, and whether the swing is big or small.
  3. 1:33 03Test Narrowing Members The Fast Food Analogy for Narrowing a Creative Test Start broad like choosing a menu category, then narrow within the winning direction.
  4. 15:22 04Creative Dials Members The Dials: Emotion, Format, Persona Test one dial at a time—emotion, format, or persona—while keeping the rest of the ad stable.
  5. 14:18 05Test Audit Members Live Game: Rate the Creative Test Use real ad examples to judge whether a test changes one meaningful dial and produces useful learnings.
  6. 3:07 06Brief QA Members How to QA an Individual Ad Against the Brief Compare the produced ad to the brief before evaluating creative taste, so you catch off-brief work objectively.
  7. 6:54 07Pass-Fail QA Members The Objective Pass-Fail Checklist Run a checklist for compliance, packaging, usage rights, and safe zones before launch.
  8. 5:47 08Launch Checklist Members The 7 Things Joanna Won't Launch Without Check hook quality, sound-off viewing, readability, language clarity, pacing, footage, and display before launch.
  9. 1:35 09Launch Gate Members When to Launch vs. When to Wait Launch when the brief, dials, checklist, and display pass; wait when static, margins, alignment, or clarity are off.
  10. 3:25 10QA Workflow Members Operational Bottlenecks That Slow Down QA Too many reviewers and missing documentation create delays; use templates and clear roles to keep QA fast.
  11. 3:05 11Brief Output Members Q&A: How Many Ads Should Come Out of One Brief? Do not shove many ideas into one brief; use the brief to produce one ad per clear test hypothesis.