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Video course · 11 chapters · 61 min · certificate

AI-Powered Creative QA and Ad Set Testing

Motion (Creative Analytics) teaches how to QA ad sets and individual creative with AI. The chapters cover creative test structure, objective pass-fail checklists, launch gates, and workflow bottlenecks.

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What you'll learn

  • Structure creative tests around one variable and clear learnings.
  • Evaluate ad sets before judging individual ads.
  • Apply a pass-fail checklist for compliance, packaging, usage rights, and safe zones.
  • Judge hook quality, sound-off playback, readability, and pacing.
  • Decide when to launch or wait based on objective criteria.
  • Document QA steps to reduce reviewer bottlenecks.

Chapters

11 chapters · 60:46
  1. 3:21 01Ad Set QA Members Intro: Why You Should QA the Ad Set, Not Just the Ad Start QA at the ad set level because spend and settings influence whether a creative gets a fair test.
  2. 2:19 02Test Design Members How to Structure a Creative Test Define what you are testing, what you will learn, and whether the swing is big or small.
  3. 1:33 03Test Narrowing Members The Fast Food Analogy for Narrowing a Creative Test Start broad like choosing a menu category, then narrow within the winning direction.
  4. 15:22 04Creative Dials Members The Dials: Emotion, Format, Persona Test one dial at a time—emotion, format, or persona—while keeping the rest of the ad stable.
  5. 14:18 05Test Audit Members Live Game: Rate the Creative Test Use real ad examples to judge whether a test changes one meaningful dial and produces useful learnings.
  6. 3:07 06Brief QA Members How to QA an Individual Ad Against the Brief Compare the produced ad to the brief before evaluating creative taste, so you catch off-brief work objectively.
  7. 6:54 07Pass-Fail QA Members The Objective Pass-Fail Checklist Run a checklist for compliance, packaging, usage rights, and safe zones before launch.
  8. 5:47 08Launch Checklist Members The 7 Things Joanna Won't Launch Without Check hook quality, sound-off viewing, readability, language clarity, pacing, footage, and display before launch.
  9. 1:35 09Launch Gate Members When to Launch vs. When to Wait Launch when the brief, dials, checklist, and display pass; wait when static, margins, alignment, or clarity are off.
  10. 3:25 10QA Workflow Members Operational Bottlenecks That Slow Down QA Too many reviewers and missing documentation create delays; use templates and clear roles to keep QA fast.
  11. 3:05 11Brief Output Members Q&A: How Many Ads Should Come Out of One Brief? Do not shove many ideas into one brief; use the brief to produce one ad per clear test hypothesis.

Jobs this course suits

Our AI checked this course against 500 jobs; these get the most out of it. Each job links to its learning path.

Digital Marketing ManagersDigital Marketing SpecialistsMarketing ManagersSocial Media ManagersCMOs (Chief Marketing Officers)Content Marketing ManagersMarketing and CommunicationsSocial Media CoordinatorsBrand ManagersMarketing DirectorsVP of MarketingSales and Marketings