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Video course · 15 chapters · 59 min · certificate

Mining Customer Reviews for Ad Angles: AI Training Club Week 1

Josh Levine, creative strategy lead at Manychat, teaches how to turn customer reviews into ad angles with AI. The chapters cover live automations, AI trust, copywriting, burnout, personas, and community Q&A.

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What you'll learn

  • Identify where customer insights come from and collect voice-of-customer language
  • Build AI automations that reduce manual creative research and reporting
  • Evaluate AI recommendations before using them in ads
  • Pressure-check data sources and train AI agents with clear instructions
  • Turn review signals into ad angles, personas, and micro personas
  • Avoid AI burnout and sustain a creative strategy system

Chapters

15 chapters · 58:40
  1. 7:26 01Orientation Members Welcome to week one and Tuesday recap Welcome to AI Training Club week one and a recap of Tuesday's session on creative strategy.
  2. 3:24 02Guest intro Members Meet Josh Levine, creative strategy lead at Manychat Josh Levine introduces his background and how AI changed his creative workflow at Manychat.
  3. 9:07 03Automation build Members Josh's live build: three automations that cut the manual work Josh shows three automations that pull ad data, send updates, and surface AI recommendations.
  4. 1:35 04Copy collaboration Members Working with a copywriter as an orchestrator Josh explains how AI assists copywriters instead of replacing them.
  5. 2:29 05Data validation Members Training your agents and pressure checking the data Josh shows how to train AI agents and pressure-check data before relying on insights.
  6. 2:47 06Systems thinking Members Why the system is never done Josh explains that creative strategy systems are scientific and need continuous improvement.
  7. 2:38 07Sustainability Members Avoiding AI burnout Josh and the group discuss avoiding AI burnout by focusing on small, useful steps.
  8. 2:28 08Mindset Members Alysha's AI crash out and learning to have fun with it Alysha shares how AI felt overwhelming until she made it playful and small.
  9. 2:52 09Customer research Members Where your customer insights come from Josh explains that customer reviews and support conversations are rich insight sources.
  10. 13:42 10Live demo Members Live demo: finding winning ad angles in your customer data Josh demonstrates how to turn customer review data into ad angles and personas.
  11. 2:53 11Career Q&A Members Orphans: spotting wasted ad spend / Breaking into creative strategy Josh and the group discuss orphan ads that waste spend and how to break into creative strategy.
  12. 1:17 12Career path Members Alysha's origin story: designer to creative strategy lead Alysha shares how she moved from designer to creative strategy lead.
  13. 1:21 13Community Members Joining the Slack community The group explains how to use Slack to share insights, ask questions, and stay connected.
  14. 3:06 14Persona research Members Depth scoring and personas vs micro personas Josh explains depth scoring reviews and the difference between broad personas and micro personas.
  15. 1:35 15Messaging breadth Members Speaking to more people without losing the one Josh explains how to speak to more people while keeping each message personal.