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Video course · 15 chapters · 59 min · certificate

Mining Customer Reviews for Ad Angles: AI Training Club Week 1

Josh Levine, creative strategy lead at Manychat, teaches how to turn customer reviews into ad angles with AI. The chapters cover live automations, AI trust, copywriting, burnout, personas, and community Q&A.

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What you'll learn

  • Identify where customer insights come from and collect voice-of-customer language
  • Build AI automations that reduce manual creative research and reporting
  • Evaluate AI recommendations before using them in ads
  • Pressure-check data sources and train AI agents with clear instructions
  • Turn review signals into ad angles, personas, and micro personas
  • Avoid AI burnout and sustain a creative strategy system

Chapters

15 chapters · 58:40
  1. 7:26 01Orientation Members Welcome to week one and Tuesday recap Welcome to AI Training Club week one and a recap of Tuesday's session on creative strategy.
  2. 3:24 02Guest intro Members Meet Josh Levine, creative strategy lead at Manychat Josh Levine introduces his background and how AI changed his creative workflow at Manychat.
  3. 9:07 03Automation build Members Josh's live build: three automations that cut the manual work Josh shows three automations that pull ad data, send updates, and surface AI recommendations.
  4. 1:35 04Copy collaboration Members Working with a copywriter as an orchestrator Josh explains how AI assists copywriters instead of replacing them.
  5. 2:29 05Data validation Members Training your agents and pressure checking the data Josh shows how to train AI agents and pressure-check data before relying on insights.
  6. 2:47 06Systems thinking Members Why the system is never done Josh explains that creative strategy systems are scientific and need continuous improvement.
  7. 2:38 07Sustainability Members Avoiding AI burnout Josh and the group discuss avoiding AI burnout by focusing on small, useful steps.
  8. 2:28 08Mindset Members Alysha's AI crash out and learning to have fun with it Alysha shares how AI felt overwhelming until she made it playful and small.
  9. 2:52 09Customer research Members Where your customer insights come from Josh explains that customer reviews and support conversations are rich insight sources.
  10. 13:42 10Live demo Members Live demo: finding winning ad angles in your customer data Josh demonstrates how to turn customer review data into ad angles and personas.
  11. 2:53 11Career Q&A Members Orphans: spotting wasted ad spend / Breaking into creative strategy Josh and the group discuss orphan ads that waste spend and how to break into creative strategy.
  12. 1:17 12Career path Members Alysha's origin story: designer to creative strategy lead Alysha shares how she moved from designer to creative strategy lead.
  13. 1:21 13Community Members Joining the Slack community The group explains how to use Slack to share insights, ask questions, and stay connected.
  14. 3:06 14Persona research Members Depth scoring and personas vs micro personas Josh explains depth scoring reviews and the difference between broad personas and micro personas.
  15. 1:35 15Messaging breadth Members Speaking to more people without losing the one Josh explains how to speak to more people while keeping each message personal.

Jobs this course suits

Our AI checked this course against 500 jobs; these get the most out of it. Each job links to its learning path.

Digital Marketing ManagersDigital Marketing SpecialistsMarketing ManagersContent Marketing ManagersMarketing and CommunicationsSales and MarketingsSocial Media CoordinatorsSocial Media ManagersCMOs (Chief Marketing Officers)E-commerce ManagersMarketing DirectorsBrand Managers