1 in 4 executives expects AI to replace jobs at their company within the next year, Glossy research finds

One in four executives expect AI to eliminate jobs within a year

A quarter of business executives surveyed expect AI to replace jobs at their organizations within the next 12 months, according to research conducted at an industry event focused on AI marketing strategies.

The finding aligns with broader research suggesting AI is more likely to reshape existing roles than eliminate them entirely. A Boston Consulting Group study reached similar conclusions, finding job alteration rather than outright replacement as the more common outcome.

Policies lag behind encouragement

Companies remain divided on whether they have clearly defined AI policies. Yet despite this uncertainty, most surveyed workers said their organizations actively encourage AI adoption.

This gap reflects the current state of AI implementation: companies are experimenting to identify practical applications without yet establishing formal governance structures.

Few companies reward AI use

A small number of organizations actively incentivize employees to use AI tools. An equally small number have restricted or banned internal AI use entirely.

Most companies fall somewhere between these extremes, neither pushing adoption through rewards nor blocking it through policy.

Competitive positioning unclear

Executives expressed mixed confidence in their companies' AI strategies. Few rated themselves significantly ahead of or behind competitors. Most placed their organizations in the middle of the pack, with a slight lean toward lagging peers on AI efficiency and usage.

For executives developing AI strategy, understanding where your organization actually stands relative to competitors remains difficult. The survey suggests most companies are in similar positions-experimenting, but without clear direction.

Learn more about AI strategy for executives or explore AI for management to develop policies that work for your organization.