AI Digital Launches AI Digital Labs and Appoints Chief AI Officer to Drive Measurable Results for Brands and Agencies

AI Digital Launches AI Digital Labs to Accelerate Client AI Integration

May 21, 2025 — AI Digital, a leader in programmatic consultancy, has announced the launch of AI Digital Labs, a new practice dedicated to helping clients put AI strategies into action. This initiative is led by David Mainiero, who joins the company as its first Chief AI Officer.

As AI adoption grows across advertising, businesses face increasing pressure to deliver clear, measurable results. AI Digital has long supported clients with platform-agnostic, comprehensive solutions through its "Open Garden" framework. AI Digital Labs builds on this foundation by offering hands-on support that goes beyond AI tools, embedding AI into workflows to accelerate execution and help advertisers stay competitive.

Stephen Magli, CEO of AI Digital, emphasized the need for practical AI solutions, stating, "The industry doesn't need another slide-deck on AI — it needs partners who can build, ship, and scale real solutions now. With AI Digital Labs, we're reinforcing our promise to drive business-critical results for our clients."

David Mainiero: Driving AI Enablement and Growth

David Mainiero brings extensive experience in enterprise AI transformation and growth leadership. He previously led AI initiatives at Factor, helping Fortune 100 clients operationalize AI at scale, and co-founded InGenius Prep, a global education consultancy. His expertise lies at the intersection of strategy, technology, and execution — qualities that will be key to advancing AI Digital's goals.

At AI Digital, Mainiero will focus on three main areas:

• Client enablement: Integrating AI into client operations with customized agents, tools, executive workshops, and training programs.
• Thought leadership & innovation: Leading industry education efforts, launching AI content series, workshops, and partnerships, and certifying teams in the practical application of AI Digital’s "Elevated Intelligence" methodology.
• Product innovation: Expanding AI Digital’s Elevate platform from an optimization tool to a strategic engine with real-time insights, predictive planning, and transparent AI recommendations.

Mainiero shared, "AI is a new way of working, thinking, and creating. Our job is to embed that mindset across everything we do, from campaign planning to designing tools like Elevate. AI Digital is already at the forefront; now, we're here to define what comes next."

AI Digital's Commitment to Practical AI Solutions

The launch of AI Digital Labs and the appointment of a Chief AI Officer reinforce the company’s position as an AI-first consultancy. By combining technology, domain expertise, and a focus on measurable outcomes, AI Digital aims to meet the demand for practical AI applications that deliver real business value.

For executives and strategists looking to move beyond experimentation, AI Digital Labs offers guidance, tools, and confidence to make AI a lasting advantage in advertising.

About AI Digital

Founded in 2018, AI Digital employs over 300 strategists worldwide and partners with major advertising platforms including Amazon, Google, and The Trade Desk. The company’s platform-agnostic approach connects data, platforms, and inventory across 15+ DSPs, enabling precise targeting and transparent measurement.

AI Digital’s proprietary Elevate platform links data and inventory to deliver clear, measurable advertising outcomes for mid-size agencies and brands. Learn more at www.aidigital.com.