Amplitude AI Agents Deliver Always-On Product Innovation and Accelerate Digital Growth

Amplitude AI Agents help product teams improve conversion, adoption, and engagement by running experiments and optimizing digital products continuously. Users control AI autonomy and approve changes, keeping teams in charge.

Categorized in: AI News Product Development
Published on: Jun 11, 2025
Amplitude AI Agents Deliver Always-On Product Innovation and Accelerate Digital Growth

Amplitude AI Agents Bring Constant Product Innovation Within Reach

Amplitude, Inc. (Nasdaq: AMPL), a leader in digital analytics, introduces Amplitude AI Agents—specialized AI tools that help product teams achieve key goals like improving checkout conversion or speeding feature adoption. These AI Agents transform Amplitude into a proactive partner that works around the clock to build, test, and optimize digital products more efficiently.

Product, marketing, and data teams often face resource shortages that slow down data analysis and decision-making. Pulling dashboards, running queries, and testing ideas can be tedious and time-consuming, creating bottlenecks that limit strategic focus. Amplitude AI Agents address this by running experiments, monitoring data, spotting trends, and suggesting actions in parallel with your team’s work. You simply set the focus areas—whether it’s conversion, retention, engagement, or campaign results—and the agents handle the rest.

“Companies have the data but lack the resources to act on it,” says Spenser Skates, CEO and co-founder of Amplitude. “With AI Agents working continuously, product development shifts from slow, linear steps to a fast, multi-track process where strategy, analysis, and execution happen simultaneously.” This means teams can attempt experiments and uncover insights previously out of reach, without sacrificing quality or oversight.

Keeping Control in Your Hands

While some AI systems struggle to gain user trust, Amplitude puts customers in control of their AI Agents. You decide how much autonomy the agents have, and you can adjust guardrails as they prove reliable. Importantly, AI Agents never make customer-facing changes without your approval—so your team remains firmly in charge.

Use Case-Specific AI Agents Ready to Work

Amplitude will offer numerous AI Agent templates tailored to common product challenges:

  • Website Conversion Agent: Monitors performance metrics and detects conversion drops. It analyzes user sessions to find where users abandon the funnel and suggests improvements.
  • Onboarding Agent: Spots when users hesitate or leave onboarding. It then creates in-app guides customized for segments struggling with specific steps.
  • Feature Adoption Agent: Breaks down engagement by user groups, highlighting who finds value and where drop-off occurs. It recommends targeted actions to boost adoption.
  • Monetization Agent: Identifies signals that a user is ready to upgrade or purchase and suggests the right nudge, like an in-product message or special offer.

Vinay Sharma, Head of Software Engineering at Yum! Brands, shares, “AI Agents can handle multiple scenarios and execute against goals while our team focuses on strategy. This will speed up understanding customer behavior, uncover optimization opportunities, and measure impact.”

A New Chapter in Product Development

AI Agents were a top request from Amplitude’s customer advisory boards this year. They give product teams the ability to work faster and smarter, moving beyond traditional bottlenecks caused by limited resources.

These AI Agents leverage Amplitude’s full Digital Analytics Platform, including Analytics, Session Replay, Experimentation, Guides, and Surveys. They draw on data from your Amplitude account and proven patterns from thousands of teams.

To learn more about how AI Agents can enhance your product development process, visit Amplitude’s blog.

About Amplitude

Amplitude is a leading digital analytics platform trusted by over 4,000 customers including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike's. It provides self-service visibility into the entire customer journey, enabling teams to capture reliable data, gain clear insights, and act faster.

When teams understand how people use their products, they deliver better experiences that drive growth. Amplitude is recognized as a top analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2's Spring 2025 Report.

For more details, visit amplitude.com.