Bullhorn, a Boston-based provider of cloud software for the staffing and recruitment industry, promoted four senior executives on Aug. 6, 2026, to accelerate its AI strategy and support customers in a more competitive hiring market. The leadership changes align engineering, product, and sales organizations around a unified technology roadmap as staffing firms adopt AI to automate workflows.
Jon Novich becomes chief technology officer, Tamar Epstein moves to executive vice president of product, Donny Payne takes over North America sales, and Andy Ingham leads international sales.
Engineering under one technical strategy
Novich, who spent nearly a decade building and scaling Bullhorn's Salesforce platform, now oversees the company's global engineering organization. He will bring engineering teams together under a unified technical strategy designed to speed product development, expand AI capabilities across the platform, and guide long-term technology direction.
Before joining Bullhorn, Novich co-founded and led a staffing technology company, where he advised large staffing firms on technology strategy and acquisitions. His appointment reflects Bullhorn's continued investment in engineering leadership as recruitment firms adopt AI to automate workflows and improve operations.
Product management consolidated
Epstein, a seven-year Bullhorn veteran, will lead product management across the company's portfolio. She has been central to several major product initiatives while working closely with customers and cross-functional teams.
Under her leadership, Bullhorn is consolidating product management into a single organization responsible for the company's technology roadmap. The structure reflects how staffing firms use Bullhorn's software in increasingly connected ways and supports the continued expansion of Amplify, the company's AI capabilities. As staffing firms apply AI for Human Resources tasks such as candidate matching and workflow automation, vendors like Bullhorn are reorganizing to keep pace.
Sales leadership expanded
Payne, who has spent more than a decade scaling Bullhorn's North American sales organization, will oversee that region. Ingham, who led the company's international expansion across Europe and other global markets, will lead international sales. Both will focus on supporting Bullhorn's largest customers as they pursue growth and technology modernization.
Why this matters for executives and strategy
For leaders at staffing firms and software vendors, Bullhorn's reorganization signals that AI for Executives & Strategy is now a structural priority, not a side project. The company tied its growth plans to AI capabilities like Amplify and reorganized engineering, product, and sales around that commitment. Staffing firm leaders weighing similar changes should expect AI strategy to reshape reporting lines and product roadmaps.
Bullhorn, founded more than 25 years ago, serves more than 10,000 customers and employs approximately 1,400 people across 14 countries.
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