Asana Named a Leader in Forrester Wave for Collaborative Work Management, Earning Top Scores in Strategy and Innovation

Asana Recognized as a Leader in Collaborative Work Management Tools, Q2 2025

Asana, Inc. (NYSE: ASAN), a top platform for coordinating human and AI-driven work, has been named a Leader in The Forrester Wave™: Collaborative Work Management (CWM) Tools report for Q2 2025. The company earned the highest score in Strategy and received top marks in nine key areas, including Vision, Innovation, Roadmap, Enterprise Work Management, and Usability and Customer Experience.

This recognition highlights Asana’s focus on integrating AI directly into workflows to enhance transparency and drive results. Features like AI Studio and the Smart Workflow Gallery demonstrate Asana’s commitment to addressing organizational needs for clarity on who is doing what, by when, and why.

Strategic Focus on Human + AI Coordination

Asana’s CEO, Dustin Moskovitz, emphasized that work today is a collaboration between people and AI. Many organizations still rely on disconnected tools that obscure context and complicate task management. Asana connects all work to its goals and embeds AI into the workflow, making progress visible and ensuring teams move together toward shared outcomes.

The platform’s Work Graph acts as a dynamic map of goals, tasks, and dependencies. Powered by AI designed specifically for this purpose, it translates strategy into synchronized execution. It helps surface risks early and aligns teams across any scale.

Key Highlights from the Forrester Report

• Strategy: Asana scored highest in this category. Forrester notes Asana’s vision to empower human and AI teams to collaborate seamlessly. The roadmap focuses on “smart work,” supporting customer workflows and advancing the Work Graph’s capabilities.
• Enterprise Readiness and Capabilities: Asana received the top score for Enterprise Work Management. Its platform is flexible and scalable, proven by deployments with over 200,000 users.
• Innovation and Future-Proofing: Asana earned top scores in Vision, Innovation, and Roadmap. AI enhancements include automating task triage, categorizing work, and prioritizing tasks within workflows through AI Studio and the Smart Workflow Gallery.

For executives looking to optimize team productivity in an AI-driven environment, Asana’s approach offers a clear path to aligning strategy with execution. The platform supports scalable collaboration while reducing manual effort through intelligent automation.

More details on Asana’s leadership in the Forrester Wave™: Collaborative Work Management Tools, Q2 2025, can be found here: Asana Forrester Wave.

About Asana

With over 170,000 customers including Accenture, Amazon, Anthropic, Morningstar, and Suzuki, Asana is a leading work management platform that brings clarity to organizational goals. It supports managing everything from strategic initiatives to company-wide programs by integrating AI into every step of the workflow. Learn more at www.asana.com.