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DriveCentric introduces customer data platform for dealer groups

DriveCentric launched a customer data platform for dealer groups that unifies identity, sales, service, and communications records while keeping existing permissions intact.

DriveCentric has introduced a planned customer data platform built for dealer groups. The system is designed to unify identity, sales, service and communications records into a single environment. It retains existing permissions and attribution structures as data is consolidated across the organization.

The platform addresses a growing operational need for clean identity resolution, which is becoming foundational for customer-facing AI. By maintaining accurate, connected records, dealer groups can support more reliable automation and personalization in their customer support, marketing and sales functions.

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