Google launched an early experiment on Pixel 11 that lets Gemini handle entire phone calls to local businesses on your behalf. The feature, available starting today, can make reservations, check product availability, or reschedule appointments-removing the need to wait on hold or navigate automated phone menus yourself.
The tool works through the Gemini app. Instead of dialing a number, you tell Gemini to call for you. Gemini then places the call, introduces itself, works through phone trees, waits on hold, and manages the conversation with the person who answers. A live transcript appears on your screen throughout, and you can take over the call at any point.
How it compares to earlier experiments
Google tested a similar "Call for me" feature last year, but that version only asked businesses whether a specific product was in stock. Users could not jump into those calls. The new Pixel 11 feature adds that takeover option and expands the range of tasks Gemini can handle.
Meta is developing a comparable automated calling feature for its Muse AI agent. Reports suggest those calls may involve a human behind the scenes rather than fully automated AI.
Who gets access and when
The feature rolls out as an "early preview" for "Gemini paid subscribers enrolled in the Phone by Google Public Beta on Pixel 11 in the US." Google describes it as an early experiment, which means the scope is limited for now.
Why this matters for customer support, hospitality, and sales teams
If AI callers become common, your business will start receiving inbound calls from bots rather than humans. Front-desk staff, reservation teams, and support agents need to prepare for interactions where the caller identifies itself as an AI assistant. The transcript-based interface also means these conversations are recorded by the caller by default, which raises questions about how your team handles data and consent during routine phone exchanges.
For marketing and sales professionals, the shift changes how customers discover inventory and book services. If an AI checks stock or makes a reservation without the customer ever dialing, your phone-based lead qualification and upsell opportunities shrink. Teams that rely on phone rapport to convert inquiries may need to rethink their approach. Professionals looking to adapt can explore AI Agent Courses or AI Productivity Courses to build skills around these automated workflows.
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