Google Says Gmail and Photos Data Shared With Its AI Features Can Shape Ads

Google has updated its privacy terms to state that data users share with AI features across Gmail, Drive and Photos may be used to shape advertising. The change means interactions with these AI tools can feed into the company’s ad personalization and monetization systems.

For product teams, the update underscores the need for clear consent boundaries. When personal workspace data moves into advertising use cases, the line between productivity assistance and commercial targeting becomes critical to define and communicate.