Healthcare Success and Inlets.ai have formed a strategic partnership to help hospitals and multi-location health systems track and improve how their brands appear in AI-driven search results. The move comes as patients increasingly use platforms like ChatGPT, Gemini, and Google AI to find providers and research treatment options before visiting a healthcare website.
The partnership combines Inlets.ai's healthcare-specific AI monitoring technology with Healthcare Success's two decades of strategic marketing experience. Organizations receive continuous visibility tracking alongside a prioritized roadmap for improving their representation across AI-powered patient discovery channels.
How AI is reshaping patient discovery
Patients now describe symptoms, compare treatment options, and search for physicians directly through AI tools. This shift creates a new challenge for healthcare organizations that have spent years optimizing for traditional search engines. What an AI platform says about a provider, location, or service line can determine whether a prospective patient makes contact.
"Healthcare organizations have spent the past two decades optimizing for search engines. Today, AI is becoming the first stop in the patient journey, and healthcare organizations need to understand what patients are seeing before they ever reach their website," said Stewart Gandolf, CEO of Healthcare Success.
Early assessments through the partnership have uncovered recurring problems that hurt AI visibility. These include incomplete provider profiles, missing or inconsistent schema markup, slow page speeds that block AI systems from retrieving content, and fragmented brand identities across locations.
Built for healthcare, not general search
Inlets.ai was designed specifically for healthcare use cases, distinguishing it from general-purpose AI visibility tools. The platform identifies underlying technical and content issues that influence which providers and facilities AI models recommend.
"Healthcare is deeply human. When someone turns to AI tools like ChatGPT or Gemini to search for care, they aren't looking for a product. They're trying to find the right physician or care team for themselves or someone they love," said Emily Clarke, CEO of Inlets.ai. "Patients use AI to describe symptoms, understand treatment options, find the right physician and navigate care. Healthcare organizations need AI visibility technology that understands how patients actually search for care, not tools designed around how consumers search for products and brands."
Healthcare Success helps organizations act on these insights through work across content strategy, schema implementation, technical optimization, and digital marketing. While the initial focus is on health systems, the approach also applies to pharmaceutical brands and other healthcare organizations navigating AI-driven discovery.
Why this matters for healthcare professionals
For marketing and digital leaders at hospitals and health systems, AI-driven search is no longer a future concern. Patients are already using these tools to make care decisions. Organizations that do not monitor and optimize their AI presence risk losing patient volume to competitors that appear more prominently in AI-generated recommendations. This partnership offers a process for diagnosing visibility gaps and building a practical improvement plan - one that accounts for how patients actually search for care, not how consumers shop for products.
Professionals working in healthcare marketing can build relevant skills through AI for Healthcare training and AI for Marketing courses that cover the intersection of artificial intelligence and healthcare brand strategy.
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