Hawaii Hotels to Learn How AI is Changing Guest Discovery and Bookings
The Hawaii Chapter of HSMAI will host a webinar on May 20th at 11 a.m. HST to examine how artificial intelligence is reshaping hotel marketing and direct booking strategies. Brad Brewer, Co-Founder and Chief AI Officer at Agentic Hospitality, will present "Your Next Guest Isn't Googling You: How to Win Bookings in the Age of AI."
The shift matters because guests no longer rely solely on Google to find hotels. AI-powered search and discovery tools now influence how travelers discover properties and make booking decisions, forcing hotels to rethink their distribution strategies.
What the Webinar Covers
Brewer will focus on three core areas:
- AI-native search: How hotels can become visible in AI-powered discovery systems rather than traditional search engines.
- Structured data: Using schema.org and semantic web technologies to make hotel information machine-readable, improving how AI systems index properties.
- Conversational commerce: Deploying chatbots and virtual assistants through messaging apps and voice platforms to handle guest inquiries and guide bookings in real time.
Brewer said: "As travelers increasingly rely on AI-powered assistants and conversational search experiences, hotels must rethink how they position themselves digitally. This is a structural transformation in how guests discover and book travel. Hoteliers that prepare now will gain a major competitive advantage in direct revenue and guest ownership."
Why Direct Bookings Matter
Hotels that reduce reliance on third-party booking platforms cut commission costs and build stronger guest relationships. AI-driven strategies help properties attract customers who use AI tools to search for accommodations, while direct booking systems improve profit margins and guest loyalty.
Dan Wacksman, Founder of Hawaii Hotel Hui and CEO of Sassato, will moderate the session. Registration is open online.
For hospitality professionals seeking to understand how AI affects guest behavior and booking channels, this webinar provides practical strategies. Learn more about AI for Hospitality & Events or explore AI for Marketing applications in your role.
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