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Huble survey finds 70% of HubSpot customers plan to raise AI spending

A HubSpot customer survey suggests most plan to spend more on AI, use multiple tools, and will need better coordination and oversight.

1 min read
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A Huble survey of HubSpot customers found that 70% plan to increase their spending on AI tools. Marketing analysis, sales prospecting and content creation are the areas where adoption is currently highest. Most respondents reported using multiple AI products rather than a single platform.

The survey relied on an unweighted sample, which limits how broadly the findings can be applied. Even so, the results point to a fast-growing need for orchestration and governance as teams add more AI capabilities to their workflows.

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