Intelcia’s AI Solution Drives Major Gains at 2025 CX Awards with RED by SFR Collaboration

Intelcia Takes Silver at 2025 CX Awards for AI-Driven Sales Innovation

Intelcia, a Moroccan-founded global outsourcing and customer relationship management company, has earned the Silver trophy at the 2025 CX Awards held in Paris. The award recognizes their project in the «AI for Customer Experience» category, developed in partnership with RED by SFR.

The initiative, led by Intelcia’s innovation hub, Evoluciona, integrates generative AI, speech analytics, and field expertise to automate fiber-optic sales verification. This approach helps minimize costly mistakes and accelerates the sales process.

Fast Deployment and Immediate Results

Thanks to a swift four-week deployment, the solution delivered tangible outcomes right away:

• Nearly 1,000 additional fiber sales each month for RED by SFR
• A 15-point rise in connection rates
• A tenfold return on Intelcia’s investment in the technology

Alongside these figures, customer satisfaction improved, and sales advisors benefited from increased performance bonuses.

AI as a Tool for Sales Teams

“This project proves that AI can drive real performance when designed as a tool serving people,” said Abed Laraqui Housseini, Client Director at Intelcia. The focus on supporting sales teams rather than replacing them has been key to success.

With the solution ready to expand across other sales operations, Intelcia is set to continue blending technology with operational expertise.

About the CX Awards

The CX Awards are hosted annually by Relation Client Mag to recognize the most impactful projects in customer experience, innovation, and strategic AI use.

Sales professionals interested in integrating AI tools to boost performance can explore practical AI courses and resources at Complete AI Training.