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James Zipeure appointed Group CEO to lead Mortar AI’s global expansion and marketing innovation
James Zipeure is named Group CEO of Mortar AI to lead its growth across the US, UK, and Asia. He will oversee the launch of an integrated Marketing Mix Modelling solution in its platform.
James Zipeure Takes Helm as Group CEO to Accelerate Mortar AI’s Global Expansion
Mortar AI has named James Zipeure as Group CEO, tasking him with driving the company’s growth across the US, UK, and Asia markets. This new leadership role arrives as Mortar AI prepares to roll out its integrated Marketing Mix Modelling (MMM) solution within its all-in-one marketing platform.
Stepping Into a Critical Leadership Role
Zipeure joins Mortar AI bringing extensive experience in marketing and digital transformation. His background includes senior roles such as Group Chief Operating Officer at Havas ANZ and Chief Information Officer for APAC. He also founded Exact AI, a performance automation platform, and has advised brands, agencies, and holding groups across APAC and the UK on AI-driven marketing systems focused on commercial results.
The MMM solution Mortar AI is launching enables marketers to forecast, optimize, and reallocate marketing spend in real time—without disrupting existing technology setups. This capability is embedded directly into Mortar’s platform, streamlining how marketing budgets are managed.
Leading Mortar AI’s International Growth
In his role, Zipeure will oversee Mortar AI’s global expansion strategy and the deployment of its core product suite, which includes:
- Mortar DS: The data and audience management layer
- Helix: A campaign automation engine
- MMM Module: The new addition enabling marketers to evaluate and adjust campaigns with actionable insights
Marketers face challenges such as fragmented systems, rising costs, and growing demands to demonstrate return on investment. Mortar AI addresses these by simplifying operations and delivering real-time performance insights, helping brands accelerate decision-making and optimize spend.
Peter Michell, Mortar AI’s Chairman, highlighted Zipeure’s strengths: “James combines strategic vision, technical expertise, and a sharp commercial mindset. He knows the pain points in marketing and how to solve them. His appointment marks a shift for Mortar as we transition from disruptor to trusted global partner, enabling brands and agencies to simplify marketing, reduce waste, and achieve smarter outcomes.”
Platform Capabilities and Market Presence
Mortar AI’s technology is already in use by clients across retail, automotive, and FMCG sectors. It integrates seamlessly with CRM, CDP, and advertising platforms to automate campaign workflows and support real-time optimization.
The newly added MMM module allows users to model potential outcomes and make budget adjustments from within the same interface. Since joining Mortar AI as CEO last November, Zipeure has accelerated the company’s ambition to build a unified platform that simplifies marketing operations for globally active clients.
Executives and marketing strategists seeking to improve marketing efficiency and decision-making will find Mortar AI’s evolving platform a significant asset in managing complex marketing ecosystems.