Longview Strategies and Nowspeed Launch GEO Authority Builder to Boost Brand Trust in AI Search

Longview Strategies and Nowspeed Launch GEO Authority Builder to Help Brands Win in AI Search

BOSTON – Longview Strategies, a communications firm focused on visibility that builds trust, and Nowspeed, a digital marketing agency, have joined forces to introduce the GEO Authority Builder. This new service helps companies boost their presence and credibility in generative AI search results. As generative AI platforms gain ground, brand visibility now depends on whether AI engines cite, summarize, and trust your content. The GEO Authority Builder offers a strategic advantage for organizations aiming to stand out.

Generative search platforms like ChatGPT, Perplexity, and Google’s AI Overviews are increasingly becoming the primary way users access information online. This shift means Generative Engine Optimization (GEO) is becoming more critical than traditional SEO. Brands must now focus on how AI engines view and reference their content to maintain visibility.

“GEO is all about trust and credibility,” said Evan Zall, President of Longview Strategies. “Companies should focus on a mix of credible media exposure and proprietary digital content that tells the right story. Search is getting smarter. We help clients stay ahead with a long-term perspective.”

What the GEO Authority Builder Offers

The GEO Authority Builder blends Longview’s expertise in earned media and brand credibility with Nowspeed’s performance-driven digital marketing. Together, they provide organizations with a clear advantage through:

• GEO Visibility Audits – Assessing brand presence in generative search and assigning a score based on reach and sentiment.
• Source Influence Mapping – Identifying key media outlets, websites, and authors that generative AI engines rely on to shape brand perceptions.
• Credibility Building – Helping brands earn citations and coverage from the sources AI trusts most.

“Brands have spent years optimizing for Google's algorithm,” said David Reske, CEO of Nowspeed. “Now the rules have changed. The GEO Authority Builder helps brands lead where AI decides what gets seen and what gets skipped.”

This partnership combines Longview’s flexible, strategic communications approach with Nowspeed’s digital expertise to deliver strategies that are measurable, scalable, and quick to implement.

Free GEO Visibility Audit

To help organizations begin, Longview and Nowspeed are offering a free GEO Visibility Audit. This assessment reveals a brand’s current position within generative search and outlines actionable next steps. Learn more at longviewstrategies.com/communications/free-geo-audit and nowspeed.com/geo-ai-services.