Roofing Contractor Tool Uses AI to Find Building Decision-Makers
Maverick AI, a Virginia-based startup, launched an outreach platform designed to help commercial roofing contractors identify and contact facility managers, property owners, and other building decision-makers in their service areas.
The system uses AI agents and proprietary data to find contacts, verify email addresses, and send personalized emails on behalf of contractors to generate sales leads. Unlike traditional B2B data platforms that rely heavily on LinkedIn, Maverick pulls from Google Maps, state business registries, and company websites.
The platform sends thousands of emails per month under a contractor's brand. AI tailors messages and tracks campaign performance, including open and response rates. Contractors receive notifications when prospects respond with interest.
Early users reported between three and 15 qualified responses per month, according to the company. These included inspection requests and bid opportunities.
Jonathan Michael, Maverick's founder, said: "Commercial roofing is a relationship business. The challenge is opening enough conversations with the right people across your zip codes."
The launch reflects broader AI adoption in construction. A ServiceTitan report found 51% of contractors are using AI for marketing and sales, with 75% expecting revenue growth in 2026.
Maverick AI offers its service nationwide by subscription.
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