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Mediaworks appoints AI leader Kevin Telford to executive board to drive strategic growth

Mediaworks appoints AI expert Kevin Telford to its board, boosting its strategy to improve marketing performance and operational efficiency. His expertise will guide smarter AI integration for clients.

1 min read
Executives and strategy

Mediaworks Strengthens AI Strategy with New Board Appointment

Mediaworks, the Gateshead-based agency, has added Kevin Telford to its executive board as a non-executive director. This move aligns with the company’s focus on integrating AI to enhance marketing outcomes and operational efficiency.

Kevin Telford brings extensive global experience in AI, data strategy, and digital transformation. His background includes senior roles at Transunion, Thoughtworks, and Acxiom, where he led AI initiatives for FTSE 100 companies and advised on government data projects. He is also recognized among the DataIQ Top 100 for responsible data leadership.

Driving AI-Enabled Marketing Performance

At Mediaworks, Kevin will concentrate on applying AI strategically to improve marketing performance, delivering smarter and more cost-effective results for clients. His expertise will help clients integrate AI in ways that make commercial sense and align with broader business goals.

In addition to his new role at Mediaworks, Kevin holds non-executive positions at FinPact, MoneyMatiX, and FinTech North, strengthening his influence across the fintech and data sectors.

Company Growth and Leadership Perspective

Mediaworks is currently expanding across its UK offices in Newcastle, Leeds, London, Manchester, and Edinburgh. Brett Jacobson, Mediaworks CEO, emphasized that Kevin’s appointment is a key step in advancing their AI-led strategy.

Jacobson noted, “Kevin’s deep knowledge of AI’s impact on business performance will help us anticipate and meet client needs more effectively. He’ll also guide partners in embedding AI within their operations to maximize value.”

Executives interested in practical AI applications for marketing and business growth may find Mediaworks’ approach and Kevin’s role a relevant case study in leveraging AI at a strategic level.

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