Meta said Tuesday it is expanding its AI agent Muse to small businesses, adding integrations with Shopify, Dropbox, Slack, and more than a dozen other platforms. The move puts Meta in direct competition with OpenAI and Google for enterprise AI customers by embedding its assistant into the software business owners already use daily.
Muse connects to the tools that handle sales, operations, and marketing, giving the agent context about a company's entire workflow rather than operating as a separate chatbot. Meta said the agent also links to Instagram professional account analytics, Facebook pages, and Meta ad accounts, and it knows what a business sells, how a brand sounds, and what customers ask about most.
Where Muse plugs in
The full list of integrations includes Asana, Box, Canva, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Stripe, and Zoom, alongside Shopify, Dropbox, and Slack. Muse for Small Business is free with usage limits, and businesses that need more can buy a subscription plan.
"Small businesses have been growing on our apps for nearly two decades," Meta wrote in its blog post. "They told us they're short on hours, not ideas. So we built Muse for Small Business to help get work done with the tools they already use."
The enterprise push
The small business rollout comes one day after Meta introduced Meta Enterprise Platform, a broader initiative to sell AI offerings to businesses and corporate customers. The company hired Chirantan "CJ" Desai, formerly CEO of database software firm MongoDB, to lead the effort.
Meta said the platform will bring its full technology stack - including Muse, Meta Business Agent, Muse API, and Muse Code - to businesses and developers. The strategy builds on Muse's consumer launch earlier this month, when the assistant topped app charts in the U.S. and Canada ahead of ChatGPT.
The enterprise expansion is a direct attempt to generate returns on Meta's AI spending. For teams evaluating how AI fits into daily operations, resources like AI Productivity Courses offer practical guidance on working with agents rather than around them.
Why this matters for operations and sales teams
For professionals in operations, sales, marketing, and customer support, Meta's move signals that AI assistants are shifting from general-purpose chatbots to tools with access to your actual business data. An agent that can see QuickBooks records, Slack conversations, and ad account performance can answer questions and complete tasks a standalone chatbot cannot. The practical question is whether your team's workflows are documented well enough for an AI agent to act on them - and whether the free usage tier covers your volume before subscription costs kick in.
Your membership also unlocks:
