OpenAI launches Marketplace with ElevenLabs as a launch partner

OpenAI launched Marketplace at DevDay, letting enterprise customers buy third-party AI tools under their existing spending commitments. ElevenLabs is a launch partner, with its ElevenAgents platform handling voice, chat, and email in 90+ languages.

OpenAI launches Marketplace with ElevenLabs as a launch partner

OpenAI launched Marketplace today at its DevDay conference, a new platform that lets enterprise customers buy AI-powered tools from third-party providers. ElevenLabs is a launch partner, and its ElevenAgents platform will be sold through the directory. Eligible enterprise customers can apply their existing OpenAI spending commitments to ElevenAgents purchases.

The marketplace directory is live now with ElevenAgents listed. Purchasing will roll out shortly, and interested teams can register through the directory in the meantime.

What ElevenAgents offers

ElevenAgents pairs OpenAI's frontier reasoning models with ElevenLabs' conversational AI stack. The platform handles voice, chat, and email interactions in more than 90 languages, with tools for knowledge base integration, guardrails, and analytics built in.

Companies including Stripe, Deutsche Telekom, and Klarna use ElevenAgents for inbound support resolution, lead qualification, abandoned cart recovery, and scheduling automation. The platform is designed for production agents that listen and respond in real time.

GPT model performance

Across enterprise deployments, GPT models perform strongly on complex reasoning and reliable tool calling within ElevenAgents, according to the company. Customers can now combine OpenAI frontier models with ElevenAgents' real-time platform under a single contract.

"ElevenAgents combines OpenAI's intelligence with our real-time, human-like voice agents to listen, reason, respond, and take action," said Ashish Uchil, Head of BD & Partnerships at ElevenLabs. "Now this Marketplace makes it one easy purchase."

Getting access

ElevenAgents is available through the OpenAI Marketplace starting today. OpenAI enterprise customers can register interest through the marketplace directory before purchasing opens.

For teams evaluating conversational AI platforms or building agent workflows, structured training on AI for Customer Support Courses and AI Agent Courses can help staff understand what these systems do and where they fit into existing operations.

Why this matters for customer support and sales teams

If your organization already has an OpenAI enterprise agreement, ElevenAgents becomes easier to procure: the spend counts against your existing commitment, and you avoid a separate vendor contract. For support leaders, that removes a procurement hurdle when evaluating tools that resolve inbound tickets, qualify leads, and recover abandoned carts across voice, chat, and email. Sales and operations teams should watch for purchasing to go live and register early if conversational AI is on the roadmap this year.


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