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Oura Agrees to Buy AI Care Company Counsel Health for $625 Million

Oura is buying Counsel Health for $625 million in cash to add a physician-led, AI-assisted medical service to its health-tracking platform.

Oura has agreed to acquire Counsel Health for $625 million in an all-cash transaction. Counsel Health operates a care model that integrates medical AI with a staff of in-house physicians.

The company’s platform draws on patient medical records, clinical guidelines, and biometric data to inform initial assessments. Cases are then escalated to a licensed clinician who can diagnose conditions, issue prescriptions, or make referrals for further care.

The acquisition adds a clinical service layer to Oura’s existing health-tracking business, bringing physician-led decision-making into its product ecosystem.

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