Qatar Islamic Bank Sets New Standards in AI-Driven Banking Excellence

Qatar Islamic Bank Leads AI Innovation in Finance

Qatar Islamic Bank (QIB) has earned top honors as the ‘Best Consumer Bank in Qatar and the Middle East’ and for ‘Personalised Financial Advice in Qatar and the Middle East’ at the AI in Finance Awards 2025 by Global Finance. These awards highlight QIB's strong commitment to integrating artificial intelligence into its banking services.

QIB focuses on creating smarter digital experiences by embedding AI across its operations. This approach helps the bank anticipate customer needs, improve service quality, and support sustainable growth. A key example of this is QIB’s Next Best Offer (NBO) system, a recommendation engine within the QIB Mobile App.

Next Best Offer: Smarter, Personalised Financial Advice

The NBO system uses advanced deep learning algorithms to provide timely and relevant product suggestions tailored to each customer’s financial profile. This ensures that users receive meaningful advice that supports better financial decisions and enhances their banking experience.

AI Beyond Personalisation

QIB’s AI initiatives extend beyond personalisation. The bank applies AI to fraud detection, process automation, and digital onboarding. These efforts have noticeably improved operational efficiency, strengthened security measures, and reduced reliance on manual paperwork.

These developments reflect QIB’s commitment to responsible AI use that aligns with Qatar National Vision 2030, supporting the country’s goals for a knowledge-based economy.

Leadership Perspective

Bassel Gamal, QIB Group CEO, stated: “These awards affirm our vision to position AI as a cornerstone of QIB’s future. We are leveraging artificial intelligence to enhance customer experiences today while building the foundation for a truly intelligent bank that can anticipate needs, drive innovation, and deliver sustainable value for years to come.”

He emphasized the bank’s forward-thinking approach to AI adoption, ensuring QIB remains a leader in digital banking within the region.

Industry Recognition

The Global Finance AI in Finance Awards recognize financial institutions setting high standards for AI adoption worldwide. QIB’s dual recognition at both national and regional levels confirms its role as a pioneering digital bank committed to precision and innovation.

For finance professionals interested in AI's practical applications in banking, exploring AI courses and certifications can provide valuable insights. Resources such as Complete AI Training’s AI Automation Certification offer relevant, skill-focused learning paths.